Book-Marketing Tip of the Day – October 31, 2020

Today, the trick is to treat your readers to helpful content or a great story

Book-Marketing Tip of the Day – October 30, 2020

"A good headline is not overly familiar but familiar enough, a welcome surprise expressed in the vernacular of the intended audience, a promise to advance understanding in a broadly acceptable subject."  Derek Thompson 

Book-Marketing Tip of the Day – October 29, 2020

Want to find different ways in which to sell your books? Discover how in the APSS "Quick Pick of the Week." Also see a new special-sales tip every day (different from the ones posted here daily). Both at www.bookapss.org

Book-Marketing Tip of the Day – October 28, 2020

"A book is simply the container of an idea – like a bottle. What is inside the book is what matters." Angela Carter

Book-Marketing Tip of the Day – October 27, 2020

Be optimistic when you ask for the order. "You don't want any books today, do you?" is not a good closing question.

Book-Marketing Tip of the Day – October 26, 2020

"The most dangerous phrase in the language is, 'We've always done it this way.'"  Anonymous communicate your idea.

Book-Marketing Tip of the Day – October 25, 2020

 When preparing your sales presentation for a prospective buyer, do not automatically convert a spreadsheet into a chart. That only visualizes data. It doesn't communicate your idea.

Book-Marketing Tip of the Day – October 23, 2020

Henry Ford said, "Coming together is a beginning; keeping together is progress; working together is success." This applies to APSS, too – www.bookapss.org 

Book-Marketing Tip of the Day – October 21, 2020

 "When I mentor people, I tell them, never give up. Work hard, have a good heart, be disciplined. Those are ingredients to success" Andrew Ly

Book-Marketing Tip of the Day – October 19, 2020

Secret to success? Early to bed, early to rise, work like heck and advertise

Book-Marketing Tip of the Day – October 18, 2020

Make your purpose your brand, describing what you are driven to achieve, the magic that makes you excited to get up every morning.

Book-Marketing Tip of the Day – October 17, 2020

"Instant gratification takes too long," says Carrie Fisher. Don't give up on your marketing actions too quickly. Give them time to work.

Book-Marketing Tip of the Day – October 16, 2020

Book Selling University has free courses to help you produce better books and sell more of them. For example, take this course for free: BSU–166 How to Create and Maximize Trade Distribution, by Eric Kampmann is https://youtu.be/04V0CcnoeRQ  and view it as often as you want. See more courses by the top experts in the publishing industry at https://bit.ly/2IAQn55

Book-Marketing Tip of the Day – October 15, 2020

"Location and environment are crucial if you want to generate a decent idea. Being relaxed, sometimes distracted, helps. The harder you force yourself to have an idea, the harder it is to get one." Kevin Duncan

Book-Marketing Tip of the Day – October 14, 2020

Is your prospect getting agitated? Slow down. A slow voice has a soothing effect, while a loud, fast voice can stimulate anger or fear, according to a University of Maryland study. 

Book-Marketing Tip of the Day – October 13, 2020

Sometimes the only thing more dangerous than taking a risk is not taking it

Book-Marketing Tip of the Day – October 11, 2020

Bring buyers to the decision point gradually: problem – solution – confirmation -- repeat 

Book-Marketing Tip of the Day – October 10, 2020

Translate your business strategy into a profitable product line. Decide how many titles to publish for which target segments, in what form, where to sell them, when to launch, how to promote, and at what price.

Book-Marketing Tip of the Day – October 8, 2020

If you do what you always did, you'll get what you always got. If you are satisfied with what you have, do more of what you have been doing. If not, try something else, like selling to non-bookstore buyers.

Book-Marketing Tip of the Day – October 7, 2020

The purpose of a plan is to instill and direct your passion. The output is not a voluminous document, but a means to fulfill your mission and to make an impact on your target readers and buyers. The real objective is not to make a buck, but to make a difference. 

Book-Marketing Tip of the Day – October 6, 2020

A chiasmus is a figure of speech that has a built-in echo. For example: "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty," (Sir Winston Churchill) and "What counts is not necessarily the size of the dog in the fight—it's the size of the fight in the dog." (General Dwight D. Eisenhower)

Book-Marketing Tip of the Day – October 5, 2020

Market in all directions: Up (corporate buyers, retailers, readers), down (distributors, suppliers) and across (speaking, seminars)

Book-Marketing Tip of the Day – October 4, 2020

If you get your best ideas while taking a shower -- take more showers

Book-Marketing Tip of the Day – October 3, 2020

Book marketing is like shaving or showering. Even if you do a great job of it today, you have to do it again tomorrow.

Book-Marketing Tip of the Day – October 2, 2020

When asked an important question while selling your books, always pause for at least a silent count of three before replying – especially if it is easy to answer. You will appear more thoughtful, and you will make your prospects feel good that they asked a difficult question.