Book-Marketing Tip of the Day – October 6, 2020

A chiasmus is a figure of speech that has a built-in echo. For example: "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty," (Sir Winston Churchill) and "What counts is not necessarily the size of the dog in the fight—it's the size of the fight in the dog." (General Dwight D. Eisenhower)