Once you define your target markets, prioritize them according to the order in which you will pursue them: With which segments are you most familiar? Which segments have the potential for greatest profitability and growth?
posted by Brian Jud at
5:46 AM
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When is the best time to start marketing your book? Now.
posted by Brian Jud at
6:11 AM
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"Every exit is an entry somewhere else." Tom Stoppard
posted by Brian Jud at
7:53 AM
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Use the unique value of your content to segment markets, position your brand and create competitive advantage. This advantage is cumulative -- it grows over time or with the number of customers served.
posted by Brian Jud at
6:12 AM
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"To the world you may be just one person, but to one person you may be the world." Brandi Snyder
posted by Brian Jud at
5:56 AM
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Instead of selling your book, sell the product of the product – the benefit the reader receives from reading it. The CEO of a cosmetics-manufacturing company once said, "In the factory we make cosmetics, but in the store, we sell hope." Sell what your content does, not what your book is.
posted by Brian Jud at
5:50 AM
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Make your own rules. According to ancient prophecy, whoever could untie the "Gordian Knot" was destined to become King of Asia. All who tried failed to solve this strangely complicated puzzle. Then Alexander the Great had a turn. After fruitless attempts to find a starting point, he was stymied. Then he changed strategy and said, "I will just have to make up my own knot untying rules." He pulled out his sword and sliced the knot in half. What new rules can you make up for your marketing idea?
posted by Brian Jud at
6:13 AM
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posted by Brian Jud at
7:42 AM
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It's been said that "The only person who likes change is a wet baby." Two basic rules of life are 1) changes inevitable and 2) everybody resists change. What resistance do you expect to your idea? Rejection? Returns? Rescinded orders? Reviews that are not good? How can you overcome your potentially negative response to them and make it positive?
posted by Brian Jud at
6:20 AM
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"When I was six-years old, my grandfather told me, 'Whatever you do in life, make sure you're singing when you go over the mountain to work in the morning.' I still do." James Patterson (Wall Street Journal)
posted by Brian Jud at
5:39 AM
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"I find television very educational. The minute somebody turns it on, I go into the library and read a good book." Groucho Marx
posted by Brian Jud at
5:34 AM
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Keep some room in your mind open for the unimagineable.
posted by Brian Jud at
7:18 AM
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Work hard and smart. "Anyone can become a millionaire if you set your mind to it. All it takes is focus, perseverance and collaboration. You get more from collaborating with people than competing with them. If you are only in business to make money you'll lead a very hollow life." Dal Lamagna, Founder Tweezerman
posted by Brian Jud at
7:49 AM
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"The purpose of listening is to understand, not to determine whether someone else is right or wrong, an ally or an opponent." Celeste Headlee
posted by Brian Jud at
5:53 AM
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A "snark" punctuation mark is used when you need to indicate someone is being a petty jerk. It is a period followed by a tilde. ("The Book of Useless Information," by Noel Botham)
posted by Brian Jud at
5:42 AM
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Get quotes and testimonials from people that your potential buyers know and respect.
posted by Brian Jud at
5:43 AM
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Do you think that people don't read advertising? I can guarantee that you will read every word of a full-page ad in any newspaper or magazine if the headline says, "Everything you wanted to know about (your name)." Lead with what is important to your target readers and they will read every word of what you have to say.
posted by Brian Jud at
5:11 AM
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"My heroes are Larry Bird, Admiral Bird, Lady Bird. Sheryl Crow, Chick Corea, the inventor of birdseed, and anyone who reads to you even if she's tired." Big Bird, on Sesame Street
posted by Brian Jud at
6:59 AM
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Writing a murder mystery? You may want to know that it is possible to drown and not die. Technically, the term drowning refers to the process of taking water into the lungs, not to death caused by that process
posted by Brian Jud at
5:39 AM
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"Writers can be more successful if they frame original ideas as a fresh combination of two familiar successes using a high-concept pitch – like 'It's Romeo and Juliet on a sinking ship (Titanic)." Derek Thompson
posted by Brian Jud at
5:37 AM
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The first sales promotion for a book? All the officers of the Confederate Army were given copies of "Les Misérables" by Victor Hugo to carry with them at all times. Robert E Lee believed the book symbolized their cause. ("The Book of Useless Information," by Noel Botham)
posted by Brian Jud at
5:29 AM
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See the latest (September 2) free, book-marketing newsletter and discover more tips from the top book-marketing experts (Brian Jud, John Kremer, Guy Achtzehn and more). Also in this issue you will also discover information to help you create get on more TV and radio shows and run your publishing business. All this and more from the top people in their fields in the publishing business. http://tinyurl.com/3urj5fg
posted by Brian Jud at
9:08 AM
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A goal without a plan is simply a wish
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8:29 AM
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