Book-Marketing Tip of the Day – September 23, 2019

Make your own rules. According to ancient prophecy, whoever could untie the "Gordian Knot" was destined to become King of Asia. All who tried failed to solve this strangely complicated puzzle. Then Alexander the Great had a turn. After fruitless attempts to find a starting point, he was stymied. Then he changed strategy and said, "I will just have to make up my own knot untying rules." He pulled out his sword and sliced the knot in half. What new rules can you make up for your marketing idea?