Beyond the Bookstore Tip of the Week: August 2016

Book-Marketing Tip of the Day – August 31, 2016

Typing slowly may improve your writing skills. Researchers found that essay writers who had to use one hand to type used a larger, more sophisticated vocabulary compared with two-handed typers. The theory is that slowing down gives you a chance to think about the words you want to use and express yourself more eloquently. When your fingers fly across the keyboard, you can offer only the first words that come to mind. (Readers Digest)

Book-Marketing Tip of the Day – August 30, 2016

Can't get in to see a corporate buyer? Think like burglars. If they can't enter a house by the front door, they try to go through the garage, porch, rear door, other windows until they find a way in. Do the same with your prospective buying organizations. Keep trying until you find the right point of entry.

Book-Marketing Tip of the Day – August 29, 2016

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as authors, too: "It is not the critic who counts; not the person who points out how the strong person stumbles, or where the doer of deeds could have done them better. The credit belongs to the person who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasm, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat…"

Book-Marketing Tip of the Weekend – August 27-28, 2016

A mini case history on special sales: I wrote a job-search book and tried to sell it to college students. It was too much for them to read, and $14.95 was too much to spend. I converted each chapter (prospecting, resumes, cover letters, interviewing, etc) into a 32-page booklet and sold them to colleges. They paid me $.50 each if they bought 10,000 or more, and then gave them to the students. My unit cost was about $.10 when printing 100,000 at a time. I only made $ .40 on each booklet, but a sale to one college was worth about $4000 to me. Many colleges bought them.

Book-Marketing Tip of the Day – August 25, 2016

Plan a counter attack and create a counter display for selling your books through retailers. Examples and info at https://www.bookdisplays.com

Book-Marketing Tip of the Day – August 24, 2016

Put effort into getting a good start launching your book. 60% of a jet's fuel (95% of a space launch) is used on takeoff.

Book-Marketing Tip of the Day – August 23, 2016

Writing your book does not get your message to people. Writing creates the message. You still have to make it known to prospective readers who are interested in it.

Book-Marketing Tip of the Day – August 22, 2016

Exercise your "risk" muscle. Go to a new restaurant and eat something different or weird. Take one dancing lesson and then a drawing lesson and then a kayaking lesson. Do something different every day and make it a habit.

Book-Marketing Tip of the Day – August 21, 2016

"Only the most foolish of mice would hide in a cat's ear," says designer Scott Love, "but only the wisest of cats would think to look there." Don't miss the obvious. What are you overlooking? What's the most obvious thing you can do? What resources and solutions are right in front of you?

Book-Marketing Tip of the Day – August 20, 2016

Many publishers focus on the production process as the means of creating value. Their success is measured in terms of units moved to keep the pipeline filled. But you cannot control sales. You can only influence them by your marketing actions. Focus on what you can control (promotion, distribution, pricing), not what you cannot control (sales and revenue)

Book-Marketing Tip of the Day – August 19, 2016

Asking for a blurb? Ask nicely in a well-composed, personal email. Don't send your request by Facebook or Twitter. email is best, when possible. Here are the important points to include in your letter when asking for a book quote:

• Quickly introduce yourself in a personal way, then state that you're asking for a book jacket quote.

• Briefly offer the details about your book: genre, story, publisher, release date.

• Explain why you think the contributor is a kindred spirit who might like your book. Possible reasons could be: you also like his/her writing; one of the author's titles compares well with yours; or you both love and write about the same topics.

• Give the contributor a deadline for the potential endorsement, but offer as big a timeline as possible.

• Let the contributor know where the blurb will be used. Will it be on your book cover, your author website, or both?

•Don't forget to say thank you!

Book-Marketing Tip of the Day – August 18, 2016

Discover how to sell your books profitably to businesses, schools and more; APSS-NJ Book Selling University in Fairfield, NJ on September 13. See the agenda and registration at http://tinyurl.com/jbr9ygq

Book-Marketing Tip of the Day – August 17, 2016

Book marketing is as simple as PIE: Plan what you will do, Implement that plan and then periodically Evaluate your progress and make any changes that are necessary. Know where you are at all times relative to where you want to be.

Book-Marketing Tip of the Day – August 16, 2016

"You don't become great by trying to be great. You become great by wanting to do something and then doing it so hard that you become great in the process." Randall Munroe

Book-Marketing Tip of the Day – August 15, 2016

Support your business with different "legs," each of different width reflecting the amount of its revenue contribution. The main column may be non-bookstore sales, but other columns could include trade sales, consulting, speaking, new products, and writing for magazines.

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Book-Marketing Tip of the Day – August 14, 2016

The proper use of punctuation marks is a learned skill that eludes even great writers. Mark Twain once filled the last page of a manuscript with all the various symbols of punctuation and instructed his editor to disperse them within the story as he saw fit. ("The Little Book of Answers," By Doug Lennox)

回复:成立香港(HK)公司程序 2016-08-14 14:15:16

Friday, August 12, 2016

Book-Marketing Tip of the Day – August 13, 2016

Test all of your creative ideas. No matter how crazy they sound - try them out. Find out which ones work – and which ones don't. Did the test lead you to a different idea? Could one work if you tweaked it? Test variations of your idea. Creativity is not a static event but a dynamic process.

Book-Marketing Tip of the Day – August 12, 2016

Bookstore marketing tries to sell books. Non-bookstore marketing connects to needs of buyers. Which perspective do you think will sell more books?

Thursday, August 11, 2016

Book-Marketing Tip of the Day – August 11, 2016

Manipulating the four functions of marketing (product development, distribution, pricing and promotion) is like looking into a kaleidoscope. There are a finite number of pieces, but you can create an infinite number of combinations simply by rearranging them. With each turn of the device you reorient the existing material and a new image (action plan) is formed.

Tuesday, August 9, 2016

Book-Marketing Tip of the Day – August 10, 2016

Authors correctly think "dialogue" is a technique for writing fiction. But a twist on that concept is useful in writing non-fiction. Break up your copy by including quotations from others to support your theories. Getting the permission of notables in your field will give you easier access to them, perhaps get them to provide a peer review, and they may help spread the word about your book since they are in it.

Monday, August 8, 2016

Book-Marketing Tip of the Day – August 9, 2016

"Drawing helps me remember the ideas I am having. I certainly think the pencil is one of the most powerful tools for invention ever … I pick one up and I feel like inventing." Adam Savage, Industrial designer

Book-Marketing Tip of the Day – August 8, 2016

See the big picture. In 1866 an Iowa farmer watched the construction of the transcontinental railroad near his fields. After seeing the track laid and a locomotive steam through, he thought, "So that is what railroading is about: tracks and trains." What didn't he see? Among many other things, that he could get his products to more markets more quickly, and that once there they would have to compete against products from many more places. He saw the obvious steel and wheels (compare to bookstores) but he didn't see the hidden opportunities (non-traditional sales). Instead of selling what your books are, see the larger perspective of what your books do. How can corporations, associations, schools or the military use your information for their benefit?

Sunday, August 7, 2016

Book-Marketing Tip of the Day – August 7, 2016

If potential buyers seek your type of book in libraries, then you have to make your books available in libraries. If they buy in bookstores, whether brick-and-mortar or online, that is where your books have to be. If they purchase through catalogs, in supermarkets, gift shops, airport stores or book clubs, then that is where your books should be accessible. Most likely it is some combination. Know your target buyers.

Saturday, August 6, 2016

Book-Marketing Tip of the Day – August 6, 2016

Leisure activities (arts, sports, travel) can be mechanical and routine if we approach them in the usual way. Or, we can experiment and try new things so that we approach our extracurricular time with a renewed zest. But we don't always live that way. So it's important to remind ourselves from time to time that we have much to gain by taking on that challenge.

Thursday, August 4, 2016

Book-Marketing Tip of the Day – August 5, 2016

In every aspect of our lives it's easy to get stuck in a rut unless we think creatively and take some risks (or "adventures") www.bookapss.org

Book-Marketing Tip of the Day – August 4, 2016

Laugh your way to success? NY ad agency Peppercomm puts its leaders and employees through stand-up comedy training. Not only has it improved confidence and presentation skill, it has aided productivity and culture alike. They may be on to something: A 2007 University of Missouri study found that employees with a good sense of humor also showed higher levels of productivity, communicated more effectively and were more connected with their workplace. (Fortune, June 15, 2016 page 42)

Tuesday, August 2, 2016

Book-Marketing Tip of the Day – August 2, 2016

Successful disruption isn't something you do just once. Every successful disrupter becomes an incumbent in its transformed industry, and digital business models don't last long. Amazon disrupted bookstores 20 years ago, then disrupted its own books-by-mail business model with Kindle e-readers.

Monday, August 1, 2016

Book-Marketing Tip of the Day – August 1, 2016

See my latest (August 1) free, book-marketing newsletter and discover more tips from the top book-marketing experts (Brian Jud, John Kremer, Guy Achtzehn and more) as well as legal advice, information to help you create a good cover design and run your publishing business. Find proven ways for performing on TV and radio show, all this and more from the top people in their fields in the publishing business. http://tinyurl.com/3urj5fg

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Beyond the Bookstore Tip of the Week

Wednesday, August 31, 2016

Book-Marketing Tip of the Day – August 31, 2016

Tuesday, August 30, 2016

Book-Marketing Tip of the Day – August 30, 2016

Monday, August 29, 2016