Book-Marketing Tip of the Day – August 8, 2016

See the big picture. In 1866 an Iowa farmer watched the construction of the transcontinental railroad near his fields. After seeing the track laid and a locomotive steam through, he thought, "So that is what railroading is about: tracks and trains." What didn't he see? Among many other things, that he could get his products to more markets more quickly, and that once there they would have to compete against products from many more places. He saw the obvious steel and wheels (compare to bookstores) but he didn't see the hidden opportunities (non-traditional sales). Instead of selling what your books are, see the larger perspective of what your books do. How can corporations, associations, schools or the military use your information for their benefit?