Book-Marketing Tip of the Day – July 28, 2016

A book should have the same image as the outlet through which it is associated. For example, a book sold through Dollar Stores will have a much different image than a book offered as a premium for a $300 suede coat from Eddie Bauer. Additionally, the concept of product placement functions as much and as well in the publishing industry as it does in television shows and movies. If a brand name is mentioned in a book, the owner of that brand becomes a likely sales prospect. Furthermore, the capabilities of digital printing make it easier to change the name of the product if it is necessary to sell to a different buyer.