Book-Marketing Tip of the Day – July 23, 2016

In today's Wall Street Journal (July 23, page A13) there is an interesting article about the relevant content of a book first published 80 years ago: "How to Win Friends and Influence People." There are two excerpts that I thought were particularly relevant to selling more books to corporate buyers. First is what author Dale Carnegie calls "the law of human attraction: Always make the other person feel important." Second is "We are interested in others when they are interested in us." Show buyers that you are more interested in helping them solve a business problem than you are in selling your book. Then you will sell more books.