Tip of the Day – April 30, 2022

People who wonder if the glass is half full or half empty miss the point. The glass is refillable.

Tip of the Day – April 29, 2022

Few things are more contagious than a good idea. 

Tip of the Day – April 28, 2022

Getting an idea is not the end result. How can you convert your idea into reality?

Tip of the Day – April 27, 2022

Have 20/20/20 vision—past, present and future

Tip of the Day – April 25, 2022

Do you write a minimum number of words every day? Ernest Hemmingway tracked his daily word output on a chart "so as to not kid myself."

Tip of the Day – April 24, 2022

Use your rear-cover copy to give potential buyers all the information they need to understand how your content can help them and why they should buy your book.

Tip of the Day – April 23, 2022

If you just want to walk fast, walk alone! but if you want to walk far, walk together! Walk with us at bookapss.org 

Tip of the Day – April 22, 2022

Three Steps to Success: Intention (motivation), Attention (focus, clarity) and No Tension (relax and let the ideas come to you)

Tip of the Day – April 21, 2022

There are two theories about arguing with a sales prospect, and neither works

Tip of the Day – April 20, 2022

 Nobody reads ads. People read what interests them. Sometimes, it's an ad.

Tip of the Day – April 19, 2022

Having a bestseller is like going to heaven – all authors want to get there, but they don't want to do what is necessary to make the trip

Tip of the Day – April 18, 2022

Authors talk a lot when selling their books, but did you know that your tongue is the only muscle in your body that is attached at only one end? Choose your words wisely and don't let them get away from you.

Tip of the Day – April 17, 2022

Promoting a book is like throwing a stone in the water. It makes a big splash and creates ripples that slowly diminish as they move outward. Eventually they disappear. Keep making splashes to increase exposure and sales.

Tip of the Day – April 16, 2022

Innovation occurs when you are willing to go in a direction that is at odds with the accepted theories of the day — like selling to non-bookstore buyers

Tip of the Day – April 15, 2022

Try "carousel marketing." Keep coming around to the same target people until they finally "get it." It may take 10 "hits" for people to understand what your book is about – and then buy it. 

Tip of the Day – April 14, 2022

"I can live with a mistake. What I can't live with is sloppiness, and there is a difference." Dana Canedy, Publisher.

Tip of the Day – April 13, 2022

"Always and never are two words you should always remember never to use." Wendell Johnson

Tip of the Day – April 12, 2022

"My friend named her chicken after me. I do not need a MacArthur or Pulitzer anymore." Susan Orlean, author  

Tip of the Day – April 11, 2022

"Market Books from the Customer's Perspective" Brian Jud's book-marketing article for Book Business Magazine at http://tinyurl.com/gmznf4p  

Tip of the Day – April 10, 2022

Create a message designed for each target group – let people know you understand their needs and can help them

Tip of the Day – April 9, 2022

"The fear of mistakes is the fast track to irrelevance." Joe Gebbia, founder of Airbnb 

Tip of the Day – April 8, 2022

See Brian Jud's article: "Make the Grade in the Academic Market" among many other of his free articles here: http://tinyurl.com/85o9f3k  

Tip of the Day – April 7, 2022

Great comeback: Actress said, "I enjoyed reading your book. Who wrote it for you" Author Ilka Chase said, "Darling, I'm so glad that you liked it. Who read it to you?"

Tip of the Day – April 6, 2022

 Do you spend enough to succeed?

Tip of the Day – April 5, 2022

Mystery stories may be analogous to sequentially appearing puzzle pieces clicking into place.

Tip of the Day – April 4, 2022

In marketing, as in sports, the anticipation of what might happen is almost as important as what actually happens

Tip of the Day – April 3, 2022

 "The most dangerous phrase in the language is, 'We've always done it this way.'"  Anonymous

Tip of the Day – April 2, 2022

No need to recreate new material in different formats. Repurpose your content as an article, blog, podcast, etc. for different segments

Tip of the Day – April 1, 2022

Micro media (targeted promotion) can reach more potential buyers than mass media directed to a large, uninterested audience.