Tip of the Day – March 31, 2022

"If you stand on what you've accomplished, it gets in the way of what you still need to do. Stay focused on what's ahead." Fortune

Tip of the Day – March 30, 2022

"There comes a time when you have to choose between turning the page and closing the book." Josh Jameson   Make yours a page turner

Tip of the Day – March 29, 2022

Never stop learning how to learn." Billie Jean King

Tip of the Day – March 28, 2022

People buy for rational and emotional reasons. Market to the head (price, size, form) and heart (benefits, value)

Tip of the Day – March 27, 2022

"Dream and shoot higher than you know you can do. Don't bother to be better than your contemporaries or predecessors. Try to be better than yourself." William Faulkner

Tip of the Day – March 26, 2022

How to succeed in book marketing? Kick theirs. Protect Yours.

Tip of the Day – March 24, 2022

Promote heavily to avoid boomerang books – those that are returned

Tip of the Day – March 23, 2022

Create an irresistible book-marketing message – irresistible to the recipient 

Tip of the Day – March 22, 2022

Make key points three times to get target audience members to remember them, but say them differently: "two for one," "half off," and "50% discount" say same thing 

Tip of the Day – March 21, 2022

If you do what you always did, you'll get what you always got. If you are satisfied with what you have, do more of what you have been doing. If not, try something else, like selling to non-bookstore buyers.

Tip of the Day – March 20, 2022

Experience is not what happens to you, but what you do with what happens to you

Tip of the Day – March 19, 2022

Precision marketing is reaching a targeted audience with a highly relevant message delivered in the context of their specific needs

Tip of the Day – March 18, 2022

You do not get wealthy by working in your business. You get wealthy by working on your business

Tip of the Day – March 17, 2022

Your hook is the visible tip of the iceberg leading to the benefits of your content 

Tip of the Day – March 16, 2022

It's time for March Marketing Madness. Apply bracketology to the four parts of a marketing mix: Promotion, Pricing, Distribution and Product Development. See complete directions here (with a link to the marketing brackets): https://bit.ly/34Lhv2u  

Tip of the Day – March 15, 2022

Steps for book-marketing success Listen, learn, apply, repeat  

Tip of the Day – March 14, 2022

Sell more books by listening to customers, understanding their needs, and developing products that meet those needs

Tip of the Day – March 13, 2022

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There will never be a bigger plane built."  Boeing engineer after the first flight of the 247 plane that held ten people  

Tip of the Day – March 11, 2022

"I've learned that the less time I have to work with, the more things I get done." Andy Rooney

Tip of the Day – March 10, 2022

"The capacity to learn is a gift, the ability to learn is a skill and the willingness to learn is a choice"  Brian Herbert

Tip of the Day – March 9, 2022

Content may be king, but distribution is the kingdom. If people cannot buy your book it doesn't matter how good it is.

Tip of the Day – March 8, 2022

Know the "What" (your objective) and "Why" (your mission) and the "How" will come to you.

Tip of the Day – March 7, 2022

"To expand, you can either find more people to sell to or find more things to sell to the same people." (Fortune) In special sales you can do both, and build your business even more quickly. APSS can help you do it (www.bookapss.org). 

Tip of the Day – March 6, 2022

"The effectiveness of communication is not defined by the communication, but by the response." Milton Erickson

Tip of the Day – March 5, 2022

A new PR headline for a classic book: "German doctor becomes the first to perform a full-body transplant. (Frankenstein)

Tip of the Day – March 4, 2022

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads

Tip of the Day – March 3, 2022

You miss 100 percent of the shots you never take." Wayne Gretzky

Tip of the Day – March 2, 2022

Want to find different ways in which to sell your books? Discover how in the APSS "Quick Pick of the Week." Also see a new special-sales tip every day. Both at www.bookapss.org