Tip of the Day – February 28, 2022

If you have the choice of selling to people based on what they need vs. what they want, go to the "want." That is a stronger motivator. 

Tip of the Day – February 27, 2022

Regular bestselling writers have a subject that is overwhelmingly important to their brand (think Grisham and Steele)

Tip of the Day – February 26, 2022

Learn everything you need to know about making large-quantity sales.  Hear Brian Jud's radio show about non-traditional marketing, with Dr. Judith Briles at http://ow.ly/QygpO 

Tip of the Day – February 25, 2022

Who are your customers in each niche? What are their needs and wants? Sell to them

Tip of the Day – February 24, 2022

"If you don't have time to do it right, when will you have time to do it over?" John Wooden

Tip of the Day – February 23, 2022

Writing your book does not get your message to people. Writing creates the message. You still have to make it known to prospective readers who are interested in it

Tip of the Day – February 22, 2022

Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear

Tip of the Day – February 21, 2022

How to deal with the emotions of negotiating a large book sale? See Brian Jud's book-marketing article in Book Business magazine here http://tinyurl.com/og6kj4c

Tip of the Day – February 20, 2022

If you just want to walk fast, walk alone! but if you want to walk far, walk together! Walk with us at bookapss.org 

Tip of the Day – February 19, 2022

Bookstore marketing tries to sell books. Non-bookstore marketing connects your content to the needs of buyers and solving their problems. Which perspective do you think will sell more books? 

Tip of the Day – February 18, 2022

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There is no reason for any individual to have a computer in his home." Ken Olson, founder of Digital Equipment Corp (DEC)

Tip of the Day – February 17, 2022

"Always transform yourself. People and markets change. Lead the change for your products." Ginny Rometty (former CEO of IBM)

Tip of the Day – February 16, 2022

"What lies behind us and what lies before us are tiny matters compared to what lies within us." Henry Stanley Haskins

Tip of the Day – February 15, 2022

Live in such a way that if anyone should speak badly of you, no one would believe it.

Tip of the Day – February 14, 2022

Steps for book-marketing success: Listen, learn, apply, repeat 

Tip of the Day – February 13, 2022

"Always and never are two words you should always remember never to use." Wendell Johnson

Tip of the Day – February 12, 2022

Profits are what keep your company prospering. Don't undercut your ability to prosper by cutting your price.

Tip of the Day – February 11, 2022

"I've learned that opportunities are never lost. Someone will take the ones you miss." Andy Rooney 

Tip of the Day – February 10, 2022

Will your book have life after birth? Before you publish your book, do all you can to ensure its wealth and health over its natural life. 

Tip of the Day – February 9, 2022

"If you can't explain it simply, you don't understand it well enough." Albert Einstein  Most authors can't describe their content in 30 seconds or less  

Tip of the Day – February 8, 2022

It's better to look back on life and say, "I can't believe that I did that," than to look back and say, "I wish I had done that."

Tip of the Day – February 7, 2022

Do not think about how much you get from selling your book, but how much you give to the buyers and readers

Tip of the Day – February 6, 2022

Marketing advantage comes from seizing unanticipated, fleeting opportunities successfully.

Tip of the Day – February 5, 2022

"The fear of mistakes is the fast track to irrelevance." Joe Gebbia, founder of Airbnb 

Tip of the Day – February 4, 2022

"It's kind of fun to do the impossible." Walt Disney

Tip of the Day – February 3, 2022

You should be able to describe your book's content in writing on the back of a business card. Say it in one sentence: Title helps (target reader) who want (problem they want to solve) get (result)  

Tip of the Day – February 2, 2022

"The key to selling is to forget sales and put the customer's experience first." Jeffery Sears, CEO of Pirch 

Tip of the Day – February 1, 2022

"Creative conflict" in meetings enhances decision-making. It is better to learn about problems from colleagues when there is still time to fix them than from the market when it is too late.