Tip of the Day – January 31, 2022

Don't believe everything you think

Tip of the Day – January 30, 2022

When in a sales presentation ask yourself, "Is this a monologue or a dialogue?" If a monologue, start asking questions to get your prospect involved. See the article "How to Make a Sales Presentation" among many other free book-marketing articles: http://tinyurl.com/85o9f3k  

Tip of the Day – January 29, 2022

Who are your customers in each niche? What are their needs and wants? Sell to them. 

Tip of the Day – January 28, 2022

"If you begin your sales presentation and fail to mention your prospect's name in the first minute you'll be tuned out." Harry Beckwith

Tip of the Day – January 27, 2022

Following the ten most important tips of book marketing will help you define a message, target your audience, understand the market, and sell your book. Discover the "10 Secrets To Successful Book Marketing" in Brian Jud's article for BookBaby at https://bit.ly/3g2jKka  

Tip of the Day – January 26, 2022

Make the switch from selling a tangible book to selling intangible content

Tip of the Day – January 25, 2022

You need three things to succeed in book marketing: a wishbone, a back bone and a funny bone

Tip of the Day – January 24, 2022

 

According to Seinfeld, "A bookstore is the only evidence we have that people are still thinking"  

Tip of the Day – January 23, 2022

Improve your selling, networking and negotiating skills. This will get you further and faster with the other skills you already have.  

Tip of the Day – January 22, 2022

Get FITT in your marketing with: Frequency (daily), Intensity (passion), Time (for your efforts to work) and Type (use an assortment of marketing tools)

Tip of the Day – January 21, 2022

Wisdom is knowing what to do next. Courage is doing it

Tip of the Day – January 20, 2022

"Always and never are two words you should always remember never to use." Wendell Johnson

Tip of the Day – January 19, 2022

"Listen to experts. They will tell you what can't be done, and why. Then do it." Robert Heinlein

Tip of the Day – January 18, 2022

"Growth Gap" is the distance between where you are now and where you want to be. What is your Gap and how will you close it in 2022?

Tip of the Day – January 17, 2022

Bring buyers to the decision point gradually: problem – solution – confirmation -- repeat 

Tip of the Day – January 13, 2022

"There comes a time when you have to choose between turning the page and closing the book." Josh Jameson   Make yours a page turner

Tip of the Day – January 11, 2022

Success in book marketing is not always about the money you make, but the difference you make.

Tip of the Day – January 10, 2022

Instead of thinking outside of the box, get rid of the box.

Tip of the Day – January 9, 2022

Your purpose fuels your passion. Your plan translates and directs your passion into productive action. 

Tip of the Day – January 8, 2022

 Luck happens where preparation meets opportunity

Tip of the Day – January 7, 2022

 Are you feeling listless? Write a list – of all the things you can do today to market your book. 

Tip of the Day – January 6, 2022

Don't try to emulate what successful people do now. Do what they did when they were at your stage in the process

Tip of the Day – January 5, 2022

Do not think of the word "plan" as a noun, but as a verb, a work in progress to which you can refer regularly 

Tip of the Day – January 4, 2022

"A skill is something you learn. Talent is what you can't help doing." Caroline Ghosn 

Tip of the Day – January 3, 2022

When selling to non-retail buyers you have competition. It may not be from other books, but from coffee mugs, apparel or glassware. 

Tip of the Day – January 2, 2022

When thinking about a book title, create one that reflects the job the customer needs done.

Tip of the Day – January 1, 2022

Happy New Year! May your troubles be less. Your blessings be more. And nothing but happiness Come through your door!