Tip of the Day – December 31, 2021

It's already time to break your New Year's Revolutions – don't keep going around to the same goals each year. Grow. Make 2022 the year you start selling to corporate buyers.

Tip of the Day – December 30, 2021

Don't make New Year's Revolutions where you keep going around to the same goals each year, trying to reach them in the same way. Grow. Make 2022 the year you start selling to non-bookstore buyers.

Tip of the Day – December 29, 2021

Size matters. The smaller your niche (to a point) the greater your revenue opportunities. #bookmarketing #APSSbrianjud

Tip of the Day – December 28, 2021

"Never be defined by your product. Your customers define your product, and that changes regularly." Ginny Rometty (former CEO of IBM)

Tip of the Day – December 24, 2021

Yule love this: Go here for a list of bloggers who will review self-published book for free http://www.theindieview.com/indie-reviewers/  

Tip of the Day – December 23, 2021

Nancy Erickson's simple formula for telling a story: What it used to be like. What happened. What it's like now. 

Tip of the Day – December 22, 2021

Don't always try to squeeze more profit from existing revenue. You may end up cutting corners. Instead, get more revenue – in non-bookstore markets. 

Tip of the Day – December 21, 2021

Do you conduct radio shows from home? See Brian Jud's article with "Hints for Conducting Radio Shows by Telephone" at https://bit.ly/2LdjLRi  

Tip of the Day – December 20, 2021

Sending a sample? Don't say, "May I send you a copy of my book?" Say, "May I send you a sample of (a valuable employee-productivity tool?")

Tip of the Day – December 19, 2021

 Watch body language when selling. Striking the right balance of power and authority with warmth and empathy is essential when communicating

Tip of the Day – December 18, 2021

 "Techniques for breaking writer's blocks include spontaneously writing in a journal, talking into a tape recorder, screaming, chopping wood, throwing heavy objects …" John Long

Tip of the Day – December 17, 2021

Today's trivia: An estimated 2.5 million books will be shipped every year with the wrong cover. ("The Book of Useless Information," by Noel Botham)

Tip of the Day – December 16, 2021

Don't just ask what customers want. Ask why. If you go deep into that question you can add your own vision to make things better.

Tip of the Day – December 15, 2021

A Tom Swifty is a made-up quote paired with a punny adverb (named after the main character in a series of old adventure books that overused adverbs): "I think the lobotomy went well," Tom said absentmindedly.

Tip of the Day – December 14, 2021

When considering the ways in which you will distribute your books, first think about the people who will be buying them and where they shop. That is where your books should be.

Tip of the Day – December 13, 2021

What does "marketing" really mean? Check out Brian Jud's featured article on @NonfictionAssoc https://tinyurl.com/yb24hh4c  

Tip of the Day – December 12, 2021

Get something started. Buyers won't come to you – so go to them. Give them an idea, a reason they should buy. Motion first, then momentum. 

Tip of the Day – December 11, 2021

Today's news you can use: Authors talk a lot when selling their books, but did you know that your tongue is the only muscle in your body that is attached at only one end? Choose your words wisely and don't let them get away from you. 

Tip of the Day – December 10, 2021

If you get your best ideas while taking a shower -- take more showers

Tip of the Day – December 9, 2021

Each day ask yourself, "What can I do today to reach my goal that is different from what I did yesterday?" Add variety to your marketing. 

Tip of the Day – December 8, 2021

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. 

Tip of the Day – December 7, 2021

"If you can't fit the idea of your story into one simple sentence, you don't understand your story." Craig Moorhead, author

Tip of the Day – December 5, 2021

 "Books are good for the brain. Books expand our world, providing an escape and offering novelty, surprise and excitement, which boost dopamine. They broaden our perspective and help us empathize with others." (Wall Street Journal)

Tip of the Day – December 4, 2021

 You now have over 1,500,000 reasons to sell to and through non-bookstore buyers. That is how many ISBNs were issued last year Let www.bookapss.org help.

Tip of the Day – December 3, 2021

It is not sufficient to create the perfect book without designing a plan to get it to the right people, in the right form at the right price.

Tip of the Day – December 2, 2021

If you cannot control an outcome, planning will help you respond in a calm and intelligent manner regardless of the circumstances

Tip of the Day – December 1, 2021

Create new ideas in places where diverse talents gather, such as networking meetings and coffee shops. Get away from familiar surroundings