Tip of the Day – November 29, 2021

If you do what you always did, you'll get what you always got. If you are satisfied with what you have, do more of what you have been doing. If not, try something else, like selling to non-bookstore buyers. 

Tip of the Day – November 28, 2021

"He uses statistics as a drunken man uses lamp-posts... for support rather than illumination. "  Andrew Lang

Tip of the Day – November 27, 2021

Don't just ask what customers want. Ask why. You can learn what they really want even if they don't know it.

Tip of the Day – November 26, 2021

Love what you do. The pursuit of happiness begins with the happiness of pursuit. 

Tip of the Day – November 25, 2021

What do entrepreneurs call Thanksgiving? Thursday. Whatever you call it, have a wonderful day with your friends and family

Tip of the Day – November 24, 2021

Some marketing tools (product, price, promotion, distribution) are better suited to different titles, markets and personalities. Use the correct mix for your circumstances. 

Tip of the Day – November 23, 2021

Instead of defining yourself as left-brained or right-brained, become mid-brained: use both sides. Create then edit, apply then evaluate.   

Tip of the Day – November 22, 2021

In today's world opportunity doesn't knock, it texts. 

Tip of the Day – November 21, 2021

If you do what you always did, you will get what you always got. If you are not satisfied with your sales so far, try selling to non-bookstore buyers.

Tip of the Day – November 20, 2021

Ratchet up the quality of the people you spend time with. A rising tide lifts all boats. Who are you floating your boat with?

Tip of the Day – November 19, 2021

A little-known punctuation mark: An irony mark was first printed in the 1800s and precedes a sentence to indicate its tone before it's read

Tip of the Day – November 18, 2021

How to sell one million pre-pub books. "Entrepreneur and business author Gary Vaynerchuk racked up more than one million preorders of his coming book. It was one of the industry's biggest advance orders for a single title in a 24-hour period. The reason was less about his new leadership book, "Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success," than the gift he promised with every purchase of 12 print copies: one mystery nonfungible token, or NFT. The throngs of fans who follow the entrepreneur on social media jumped at the chance to own the NFT. Some even bought hundreds of books to secure a stash of them (By Ellen Gamerman, Wall Street Journal online, Nov 18, 2021)

Tip of the Day – November 17, 2021

If people want to do something they'll find a way; if not, they'll find an excuse. Find a way.

Tip of the Day – November 16, 2021

Wondering about what to do next? Think, "What is the best use of my time right now?" 

Tip of the Day – November 15, 2021

"You don't become great by trying to be great. You become great by wanting to do something and then doing it so hard that you become great in the process." Randall Munroe 

Tip of the Day – November 14, 2021

"The writer is, after all, only half the book. The other half is the reader, and from the reader the writer learns." P. L. Travers

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Tip of the Day – November 13, 2021

"Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent." Stephen King

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Tip of the Day – November 12, 2021

"What worries you, masters you." Haddon W. Robinson  Worry about what you can do to be more successful, like selling to non-bookstore buyers.  

Tip of the Day – November 11, 2021

The first question to ask a prospective buyer is, "Would you mind if I asked you a few questions?"

Tip of the Day – November 10, 2021

 Dream and shoot higher than you know you can do. Don't bother to be better than your contemporaries or predecessors. Try to be better than yourself." William Faulkner

Book-Marketing Tip of the Day – October 10, 2021

"Market Books from the Customer's Perspective" Brian Jud's book-marketing blog for Book Bus Mag at http://tinyurl.com/gmznf4p

Tip of the Day – November 9, 2021

Book marketing is like a 21-speed bicycle, with gears most of us never use.

Tip of the Day – November 8, 2021

Good schmoozing (networking) is not about you or your book. It's about the other person.

Tip of the Day – November 7, 2021

Ever been rejected? Not all experts are correct. This quotation may make you feel better: "I must confess that my imagination refuses to see any sort of submarine doing anything but suffocating its crew and floundering at sea." HG Wells in 1901 

Tip of the Day – November 6, 2021

Shakespeare coined thousands of new words (neologisms) in his plays and sonnets. Among these are: amaze, bedroom, excellent, fitful, majestic, radiance, and summit (from the book,"That's A Fact Jack!" by Harry Bright).

Tip of the Day – November 5, 2021

Don't assume the obvious is true. Most authors think bookstores are the apparent places in which to sell books. They ignore all the opportunities in non-bookstore segments.

Tip of the Day – November 4, 2021

Join a dynamic Mastermind group that meets regularly. Benefit from OPM – Other People's Minds see www.bookapss.org/programs/APSSMastermindGroup.pdf   

Tip of the Day – November 3, 2021

"When I was six-years old, my grandfather told me, 'Whatever you do in life, make sure you're singing when you go over the mountain to work in the morning.' I still do." James Patterson (Wall Street Journal) 

Tip of the Day – November 2, 2021

Buzz kill: talking too much about your book and not about how it can help your readers and buyers. 

Tip of the Day – November 1, 2021

"When setting out on a journey, do not seek advice from those who never left home," said Rumi. The most expensive thing about book publishing and marketing is a mistake. Seek advice from experts to help you start on, or get on, the right path, heading in the right direction.