Tip of the Day – October 31, 2021

 Today, the trick is to treat your readers to helpful content or a great story 

Tip of the Day – October 30, 2021

 Most publishers do it backwards. They accept a manuscript, produce the book and then seek a buyer for it. Instead, start by defining your target audience, look for a market need and then find the content to meet it.

Tip of the Day – October 29, 2021

Volume and velocity of cash flow occur by linking your content to solving customers' problems (sales), not by the number of books published

Tip of the Day – October 28, 2021

If you do what you always did, you will get what you always got. If you are not satisfied with your sales so far, try selling to non-bookstore buyers.

Tip of the Day – October 26, 2021

Improve your selling, networking and negotiating skills. This will get you further and faster with the skills you already have.  

Tip of the Day – October 25, 2021

Focus -- Turn your mess into a message

Tip of the Day – October 24, 2021

"The secret to a good speech is to have a good beginning and a good ending; and to have the two as close together as possible" Anonymous

Tip of the Day – October 22, 2021

Buzz kill: talking too much about your book and not about how it can help your readers and buyers.

Successful book marketing is getting buyers to change their minds without losing yours

Tip of the Day – October 20, 2021

Book marketing is like a 21-speed bicycle, with gears most of us never use.

Tip of the Day – October 19, 2021

If you have the choice of selling to people based on what they need vs. what they want, always go to the "want." That's a stronger motivator

Tip of the Day – October 18, 2021

Your desire for what you want to accomplish has to be greater than the resistance you will experience getting there

Tip of the Day – October 18, 2021

Books are commodity items, and are difficult to differentiate physically. Separate yours by content, position, corporate sales

Tip of the Day – October 17, 2021

Books are commodity items, and are difficult to differentiate physically. Separate yours by content, position, corporate sales

Tip of the Day – October 16, 2021

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, location, location. Have your books available where your buyers shop (airport stores, supermarkets, bookstores on association websites, catalogs, schools, military exchanges, etc.).

Tip of the Day – October 15, 2021

The results of your decisions will affect your publishing schedule, personnel needs, financial results and how long you stay in business. Think ahead.  

Tip of the Day – October 14, 2021

Editing is more than correcting typos and grammar. Have your editor confirm that you actually communicated what you intended

Tip of the Day – October 13, 2021

Sometimes we get so caught up with "hardware" and "software" that we forget "peopleware." The right human expertise (combined with your content) can make a business or process run more smoothly and successfully

Tip of the Day – October 12, 2021

The first question to ask a prospective buyer is, "Would you mind if I asked you a few questions?"

Tip of the Day – October 10, 2021

Use different headline types in your publicity to corporate buyers: News, primary benefit, advice, emotion, curiosity, gimmick, challenge or directive

Tip of the Day – October 9, 2021

"Don't wait for success to come to you. It won't! Seize opportunities as they arise." Roger Fritz

Tip of the Day – October 8, 2021

What costs more? Not knowing what to do but doing something? Or asking a knowledgeable coach for advice, and then doing it correctly?

Tip of the Day – October 7, 2021

Have you ever faced the option of being the "hero or goat"? That is actually a choice between two positives if you define goat as "Greatest Of All Time."

Tip of the Day – October 6, 2021

Large sales occur from knowing who your customers are and could be, then being able to serve up customized offers that are sure to resonate with their specific wants and needs.

Book-Marketing Tip of the Day – October 5, 2021

Selling books to corporate buyers is like exercising. You may not enjoy it, but it's good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you must do a little every day.

Tip of the Day – October 4, 2021

Product differentiation is perishable. Find a unique position that, when properly executed, cannot be easily copied. 

Tip of the Day – October 3, 2021

"Create more quiet time. When I travel long distances, I fly business class to get peace and quiet. I take the time to think. A lot of my ideas come from that quiet time." Sam Jain, Founder of CheapOair  

Tip of the Day – October 2, 2021

Some people have gift of gab but don't know how to wrap it up

Tip of the Day – October 1, 2021

Your book's content does not sustain progress, it initiates progress. Have something people can buy from you to follow up (seminar, consult, MP4) and increase your revenue per person.