Tip of the Day – September 30, 2021

Choose the segment, then choose your prospective customers.

Tip of the Day – September 29, 2021

Innovation occurs when you are willing to go in a direction that is at odds with the accepted theories of the day — like selling to non-bookstore buyers.

Tip of the Day – September 28, 2021

If negotiating a large book sale, when your prospects' increments of change begin to decrease in size they are close to a bargaining limit.

Tip of the Day – September 27, 2021

"I wrote copy explaining the history, aura and sensibility of the things we sold. It gave the business a point of view, and the merchandise became both a revenue producer and a brand enhancer." Stephen Gordon, Founder of Restoration Hardware

Tip of the Day – September 26, 2021

When writing a headline for a press release or ad, remember a reader's favorite subject is the reader

Tip of the Day – September 25, 2021

Listening to stories lights up the whole brain, not just a few areas, that's why it's easier to get "lost' in a good story. (Prevention mag)

Tip of the Day – September 24, 2021

If content is king, context is emperor. Get the right message to the right people at the right time.

Tip of the Day – September 23, 2021

Use different headline types in your publicity to corporate buyers: News, primary benefit, advice, emotion, curiosity, gimmick, challenge or directive

Tip of the Day – September 22, 2021

Having a bestseller is like going to heaven – all authors want to get there, but they don't want to do what is necessary to make the trip

Tip of the Day – September 21, 2021

Always wear your marketing MASK to show your Magnetism, Attitude, Skills, Knowledge 

Tip of the Day – September 20, 2021

Write more effective niche publicity. Check out Brian Jud's article here:  https://nonfictionauthorsassociation.com/how-to-turn-publicity-into-profits-part-one-writing-attention-grabbing-headlines-by-brian-jud/

Tip of the Day – September 19, 2021

Which author coined that? Geoffrey Chaucer first used the word "twitter," which means "to chirp continuously" (and still does, in a way) 

Tip of the Day – September 18, 2021

Clayton Christenson says, "Consumers hire products to do a certain job for them." What job does your content do for your readers?

Tip of the Day – September 17, 2021

Research shows that individuals generate more relevant and inspired ideas when working on their own. Encourage that before having people congregate in a brainstorming session.

Tip of the Day – September 16, 2021

Size matters. The smaller your niche (to a point) the greater your revenue opportunities.

Tip of the Day – September 15, 2021

Good schmoozing (networking) is not about you or your book. It's about the other person.

Tip of the Day – September 14, 2021

Do what you love and love what you do. Success doesn't bring happiness, happiness brings success.

Tip of the Day – September 13, 2021

Got rejected? Focus on the event, not your interpretation of the event

Tip of the Day – September 12, 2021

Precision marketing is reaching a targeted audience with a highly relevant message delivered in the context of their specific needs.

Tip of the Day – September 11, 2021

One of the hardest decisions you'll ever have to face with your book is choosing whether to walk away or try harder. www.bookapss.org

Tip of the Day – September 10, 2021

Marketing planning is not simply building core competencies. It's building a foundation upon which to grow your business. 

Tip of the Day – September 9, 2021

Reality keeps outdoing itself. A sign in a bookstore read: "Please note: The post-apocalyptic fiction section has been moved to Current Affairs." 😁

Tip of the Day – September 8, 2021

Don't just sell books through bookstores – bricks and clicks. Sonia Frontera likens that to "going down a rabbit hole." Also sell through non-bookstore retailers (supermarkets, discount stores) and to non-retail buyers in corporations, schools…  

Tip of the Day – September 7, 2021

Don't assume the obvious is true. Most authors think bookstores are the apparent places in which to sell books. They ignore all the opportunities in non-bookstore segments.

Tip of the Day – September 6, 2021

Listen to experts. They will tell you what can't be done, and why. Then do it." Robert Heinlein

Tip of the Day – September 5, 2021

"Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent. What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life." Stephen King 

Tip of the Day – September 4, 2021

Buzz kill: talking too much about your book and not about how it can help your readers; it negates the "buzz" created by other publicity.

Tip of the Day – September 3, 2021

Some books are as memorable as Whistler's Father or Father Nature 

Tip of the Day – September 3, 2021

Some books are as memorable as Whistler's Father or Father Nature 

Tip of the Day – September 2, 2021

It's not what you publish that generates revenue, it's what people buy.

Tip of the Day – September 1, 2021

A good book is like an unreachable itch. You can't leave it alone.