Tip of the Day – August 31, 2021

"When making a presentation ask yourself, 'How am I going to engage them from the very beginning?'" Tony Robbins

Tip of the Day – August 30, 2021

When making a point while selling your books, use the whole hand rather than just you index finger (it makes you appear overly aggressive)

Tip of the Day – August 29, 2021

Size matters. The smaller your niche (to a point) the greater your revenue opportunities

Tip of the Day – August 28, 2021

 Ditch the pitch – if it's canned. Customize your sales-presentation material to each prospect.

Tip of the Day – August 27, 2021

The most desired piece of real estate on your sales literature is at the upper right because that is where eyes tend to be drawn first. If you place your most expensive product or service there (your workshop at $295), everything else looks like a relative bargain (your book at $29.95).

Tip of the Day – August 26, 2021

When writing an attention-getting headline for an ad, press release, etc., remember that a reader's favorite subject is the reader

Tip of the Day – August 25, 2021

"The essence of strategy is choosing what not to do, and the essence of execution is truly not doing it." Michael Porter

Tip of the Day – August 24, 2021

Don't let buyers say, "I'll get to it tomorrow." Increase a sense of immediacy: "As you said, employee absenteeism is increasing daily," or "Your membership is decreasing as we speak." 

Tip of the Day – August 23, 2021

Marketing is about having a favorable position in the buyers' minds when they are about to make a purchasing decision

Tip of the Day – August 22, 2021

Use research results as a description of past behavior, a way to provide clues about how people might act in the future. Use it as a way to guide your creative marketing actions.

Tip of the Day – August 21, 2021

Effective communication must be customized for the intended consumer. Discover "Nine Ways to Write More Persuasive Marketing Copy" to help you write promotional material that will help you sell more books.  http://bit.ly/2wMHjd8  

Tip of the Day – August 20, 2021

Do something every day that makes you feel a little bit uncomfortable (selling to non-bookstore buyers). Your comfort zone will soon expand 

Tip of the Day – August 19, 2021

Do something every day that makes you feel a little bit uncomfortable (selling to non-bookstore buyers). Your comfort zone will soon expand.

Tip of the Day – August 18, 2021

You can sell more books when you realize it's not the money, it's the message. The money follows if the message is right

Tip of the Day – August 17, 2021

How can you be in the right place at the right time? Put yourself in as many different places as you can. One will eventually pay off. 

Tip of the Day – August 16, 2021

According to Jeff Bezos (Fortune magazine), "The three big ideas at Amazon are long-term thinking, customer obsession and a willingness to invent." Try them -- they certainly worked for him.

Tip of the Day – August 15, 2021

When making a sales presentation, ask yourself if you have something to say. Focus on identifying an idea that a listener would receive as a gift. 

Tip of the Day – August 14, 2021

Personal networking is important. Bill Nye says, "Everybody you ever meet knows something you don't." And you know something they don't

Tip of the Day – August 13, 2021

Doing something is better than doing nothing. You can always make changes and try again.

Tip of the Day – August 12, 2021

If it is both frightening and alluring, then you should definitely pursue it (think non-bookstore marketing)

Tip of the Day – August 11, 2021

Asking for a blurb? Let the contributor know where the blurb will be used. Will it be on your book cover, your author website, or both?

Tip of the Day – August 10, 2021

Henry Ford said, "Coming together is a beginning; keeping together is progress; working together is success." This applies to APSS (www.bookapss.org), too. 

Tip of the Day – August 9, 2021

Know the "Why" (your objective) and the "How" will come to you.

Tip of the Day – August 8, 2021

Your desire for what you want to accomplish has to be greater than the resistance you will experience getting there. 

Tip of the Day – August 7, 2021

"It's Ok to be afraid because you can't be brave or courageous without fear." Dave Chappelle Pick up that 200-pound phone and call prospective buyers. 

Tip of the Day – August 6, 2021

Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear.

Tip of the Day – August 5, 2021

 "If you stand on what you've accomplished, it gets in the way of what you still need to do. Stay focused on what's ahead." Fortune

Tip of the Day – August 3, 2021

APSS can help you get from great to greater – www.bookapss.org

Tip of the Day – August 2, 2021

People are less interested in infrequent, big news than in content that is frequent and of interest to them.