Sometimes we get so caught up with "hardware" and "software" that we forget "peopleware." The right human expertise (combined with your content) can make a business or process run more smoothly and successfully.
posted by Brian Jud at
7:16 AM
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Find out how to "Get Known Everywhere Using Publicity" by Jill Lublin at the APSS Free, Virtual Book-Selling University on June 17-18. All new topics from last year. Info and registration: https://bit.ly/3eFc7A4
posted by Brian Jud at
6:31 AM
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Use research results as a description of past behavior, a way to provide clues about how people might act in the future. Use it as a way to guide your creative marketing actions.
posted by Brian Jud at
7:37 AM
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"Thank you for sending me a copy of your book; I'll waste no time reading it." Moses Hadas
posted by Brian Jud at
6:51 AM
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Have the write stuff. Don't stop writing when your book is finished. Write for blogs (yours and others), updates to your material and website, articles, essays …
.
posted by Brian Jud at
5:57 AM
0 Comments
Don't believe everything you think.
posted by Brian Jud at
6:40 AM
0 Comments
"To expand, you can either find more people to sell to, or find more things to sell to the same people." (Fortune) In special sales you can do both, and build your business even more quickly, and www.bookapss.org can help you do it.
posted by Brian Jud at
5:33 AM
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Cars function to the purpose for which they were designed: comfort, speed, economy. Businesses function as they are intended, too. Design your business to achieve the results you want.
posted by Brian Jud at
7:33 AM
0 Comments
You are marketing to people, not corporations. Creatively interpret buyers' needs so you understand the problems they want to solve.
posted by Brian Jud at
7:58 AM
0 Comments
You do not get wealthy by working in your business. You get wealthy by working on your business.
posted by Brian Jud at
6:50 AM
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"Above a certain level, catchiness doesn't make a song a monster hit. Exposure does." Derek Thompson. It is the same with books.
posted by Brian Jud at
5:34 AM
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We hear a lot about market disruption, but think market creation instead. It's more interesting, fun and profitable to deliver an experience that was not previously available. Can your content do that?
posted by Brian Jud at
5:22 AM
0 Comments
According to Jeff Bezos (in Fortune magazine), "The three big ideas at Amazon are long-term thinking, customer obsession and a willingness to invent." Try them -- they certainly worked for him.
posted by Brian Jud at
6:54 AM
0 Comments
Do you want to sell more books, get more publicity, sell foreign rights or sell to libraries and more? Attend the APSS Free, Virtual Book-Selling University on June 17-18. All new topics from last year. Info and registration: https://bit.ly/3eFc7A4
posted by Brian Jud at
9:15 AM
0 Comments
"It is good to be spontaneous. It is good to be thorough. It is good to have something that inspires you." Paul McCarthey
posted by Brian Jud at
8:38 AM
0 Comments
If target readers need to hear about your book 10 times before purchasing, set a goal to reach them 10 times. Focus on communication.
posted by Brian Jud at
6:40 AM
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The most successful communications and products involve a bit or surprise and unpredictability.
posted by Brian Jud at
5:38 AM
0 Comments
What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People's Money. However, that is not as critical as you may think. Tap into Other People's Minds. See how here: https://bit.ly/2HIeWhJ
posted by Brian Jud at
6:29 AM
0 Comments
Create an irresistible book-marketing message – irresistible to the recipient.
posted by Brian Jud at
5:23 AM
0 Comments
Innovation occurs when you are willing to go in a direction that is at odds with the accepted theories of the day — like selling to non-bookstore buyers.
posted by Brian Jud at
8:10 AM
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Selling books to corporate buyers is like exercising. You may not enjoy it, but it's good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you must do a little every day.
posted by Brian Jud at
8:41 AM
0 Comments
Your book's content does not sustain progress, it initiates progress. Have something people can buy from you to follow up (seminar, consult, MP4) and increase your revenue per person
posted by Brian Jud at
7:55 AM
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"Not all marketing people are writers, but all writers must learn to be marketers." Joanne Kraft
posted by Brian Jud at
6:25 AM
0 Comments
"Growth Gap" is the distance between where you are now and where you want to be. What is your Gap and how will you close it in the remainder of 2021?
posted by Brian Jud at
5:45 AM
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Be optimistic when you ask for the order. "You don't want any books today, do you?" is not a good closing question.
posted by Brian Jud at
6:00 AM
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Volume and velocity of cash flow occur by linking your content to solving customers' problems (sales), not by the number of books published.
posted by Brian Jud at
5:26 AM
0 Comments
A good attitude is a competitive advantage.
posted by Brian Jud at
7:59 AM
0 Comments
Use your writing passion as the foundation for your marketing passion, and convey your sense of purpose to prospective buyers. Your enthusiasm will help them believe they can transfer that power to themselves.
posted by Brian Jud at
8:55 AM
0 Comments
"Standing on the starting line we are all cowards." Alberto Salazar, 3-time winner of the NYC marathon. Dare to sell to non-bookstore buyers.
posted by Brian Jud at
9:53 AM
0 Comments
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