Tip of the Day – February 28,2021

"Rules, like streets, can only take you to known places." Ocean Young  Visit some unknown places such as where non-bookstore buyers lurk – retail and non-retail.

Tip of the Day – February 27,2021

I forgot to which bookstore I sold my book. Oh wait … it's coming back to me now. (Sell non-returnable to non-retail buyers)

Tip of the Day – February 26,2021

An event does not have to be about your book to get publicity for your book. One author had the world's highest book signing on Mt Everest and had an energy-bar company sponsor it.  

Tip of the Day – February 25,2021

"My comfort zone is outside my comfort zone. I like to be a little uncomfortable." Billie Eilish  Be a little uncomfortable and contact some non-bookstore buyers – retail and non-retail – and watch your sales, revenue and profit grow.  

Tip of the Day – February 24,2021

I forgot to which bookstore I sold my book. Oh wait … it's coming back to me now. (Sell non-returnable to non-retail buyers)

Tip of the Day – February 23,2021

When it comes to sales forecasting, not knowing that you cannot predict can be a bigger problem than not being able to predict. 

Tip of the Day – February 22,2021

"It's kind of fun to do the impossible." Walt Disney

Tip of the Day – February 21,2021

"Embrace spontaneity. You have to be able to flex so that you can be real and in the moment." Tony Robbins

Tip of the Day – February 20,2021

Trying to find a business buyer to whom you can sell your books? Go to www.manta.com 

Tip of the Day – February 19, 2021

Bookstores are like melting icebergs. Every year they become a little less relevant.

Book-Marketing Tip of the Day – February 18, 2021

The effectiveness of communication is not defined by the communication, but by the response.

Book-Marketing Tip of the Day – February 17, 2021

"It's not up to the people who create something to say they are an author. It's up to the people who read what they wrote to say they are an author." Unknown

Book-Marketing Tip of the Day – February 16, 2021

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There will never be a bigger plane built."  Boeing engineer after the first flight of the 247 plane that held ten people  

Book-Marketing Tip of the Day – February 15, 2021

The first question to ask a prospective buyer is, "Would you mind if I asked you a few questions?"

Book-Marketing Tip of the Day – February 14, 2021

The only writer to whom you should compare yourself is the writer you were yesterday."  David Schlosse

Book-Marketing Tip of the Day – February 13, 2021

What's your best time of day?  What are you doing then?

Book-Marketing Tip of the Day – February 12, 2021

"Above a certain level, catchiness doesn't make a song a monster hit. Exposure does." Derek Thompson. Same with books  

Book-Marketing Tip of the Day – February 11, 2021

Do you want a profitable book? Quality of content is a necessary but not sufficient attribute for success. It must also have interested buyers, reader value, good marketing strategy and a place for people to buy it.

Book-Marketing Tip of the Day – February 10, 2021

What do your customers want to do for their customers? Focus on helping buyers do that and you will sell more books.

Book-Marketing Tip of the Day – February 9, 2021

"The lessons we remember are the lessons we learn the hard way." Seth Godin

Book-Marketing Tip of the Day – February 8, 2021

Buzz kill: talking too much about your book and not about how it can help your readers; it negates the "buzz" created by other publicity

Book-Marketing Tip of the Day – February 7, 2021

 

If people want to do something they'll find a way; if not, they'll find an excuse.

Book-Marketing Tip of the Day – February 6, 2021

 "The single biggest problem in communication is the illusion that it has taken place."  George Bernard Shaw  Don't just advertise, engage your audience

Book-Marketing Tip of the Day – February 5, 2021

When working with your publisher, to say, "your fate is not tied to my fate," is like saying "your end of the boat is sinking"

Book-Marketing Tip of the Day – February 4, 2021

"Books are good for the brain. And their benefits are particularly vital now. Books expand our world, providing an escape and offering novelty, surprise and excitement, which boost dopamine. They broaden our perspective and help us empathize with others. And they can improve our social life, giving us something to connect over." ('The Therapeutic Value of Reading," Wall Street Journal Online, Feb 3, 2021)

Book-Marketing Tip of the Day – February 3, 2021

"Readers turned to many "quieter," more introspective books this year, such as memoirs, books on mindfulness, and poetry, says Mitchell Kaplan, owner of Books & Books in Miami and co-founder of the Miami Book Fair. "The language of poetry often provokes a kind of catharsis when someone is feeling conflict," he says. ('The Therapeutic Value of Reading," Wall Street Journal Online, Feb 3, 2021)

Book-Marketing Tip of the Day – February 2, 2021

Cars function to the purpose for which they were designed: comfort, speed, economy, etc. Businesses function as they are intended, too. Design your business to achieve the results you want.

Book-Marketing Tip of the Day – February 1, 2021

"Many of us think of salesmen as people traveling around with sample kits. Instead, we are all salesmen, every day of our lives. We are selling our ideas, our plans, our energies, our enthusiasm to those with whom we come in contact." Charles M. Schwab