Book-Marketing Tip of the Day – Dec 30, 2020

Use the unique value of your content to segment markets, position your brand and create competitive advantage. This advantage is cumulative -- it grows over time or with the number of customers served."

Book-Marketing Tip of the Day – Dec 29, 2020

While you are meeting with prospective buyers, lead them to the "Aha" moment when they understand, "This person really wants to help me succeed, putting the solution of my problem in the forefront of the decision."

Book-Marketing Tip of the Day – Dec 28, 2020

"Luck occurs at the intersection of random chance, talent and hard work. There may not be much you can do about the first part of that equation, but there is a lot you can do about the other two. People who have a talent for making luck for themselves grab the unexpected opportunities that come along." (Wall Street Journal)

Book-Marketing Tip of the Day – Dec 27, 2020

Thinking big without action is still just thinking. Think big, then do something about it.  

Book-Marketing Tip of the Day – Dec 25, 2020

Make your list and check it twice. Committing your marketing plan to paper creates a timeline, an objective, and a list of actions you could do next year. Here is an outline for a functional marketing plan for 2021: www.bookapss.org/MarketingPlanOutline.pdf   

Book-Marketing Tip of the Day – Dec 23, 2020

People buy your book for what it does for them, not for what it is. For an explanation of that concept, see my article for BookBaby, "Stop Selling Books And Start Selling Benefits" at  https://bit.ly/2ofexdG  

Book-Marketing Tip of the Day – Dec 22, 2020

 "To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull when you are afraid, that is courageous." Unknown

 

Book-Marketing Tip of the Day – Dec 21, 2020

When negotiating, it's okay to shoot reasonably high, but don't try to get so much for your books that you turn off the other party. Remember the quotations that "pigs get fed, but hogs get slaughtered."  

Book-Marketing Tip of the Day – Dec 20, 2020

How to Pitch a Book From the Corporate Buyer's Perspective? See my article for Book Business Magazine at bit.ly/2hiXx1d  

Book-Marketing Tip of the Day – Dec 19, 2020

The recipe for book-marketing success seems to be: great book + hard work + time + luck, and you can only control three of those things

Book-Marketing Tip of the Day – Dec 18, 2020

Should you write about what you know and love, or write about what will sell? The answer is, "Yes." Your passion for your topic can be your ticket to greater well-being as much as it should be a key to exceptional market performance. 

Book-Marketing Tip of the Day – Dec 17, 2020

As you begin planning for 2021, think of this anonymous quotation, "Do not follow where the path may lead. Go instead where there is no path and leave a trail." Take the path toward special sales.  

Book-Marketing Tip of the Day – Dec 16, 2020

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Profitable, purposeful passion is what you do as much as why and how you do it. Marketing must be consistent with who you are.

Book-Marketing Tip of the Day – Dec 15, 2020

"Life is about success, not perfection… and so is marketing." Rob Eagar

Book-Marketing Tip of the Day – Dec 14, 2020

"The secret to a good speech is to have a good beginning and a good ending; and to have the two as close together as possible" Anonymous

Book-Marketing Tip of the Day – Dec 13, 2020

Selling books to corporate buyers is like exercising. You may not enjoy it, but it's good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you must do a little every day.

Book-Marketing Tip of the Day – Dec 12, 2020

"A good headline is not overly familiar but familiar enough, a welcome surprise expressed in the vernacular of the intended audience, a promise to advance understanding in a broadly acceptable subject."  Derek Thompson 

Book-Marketing Tip of the Day – Dec 11, 2020

"Today I'd like to sit and read, forget I have a job I need. Ignore the things I have to do, and just enjoy a book or two." Anne Brooke

Book-Marketing Tip of the Day – Dec 9, 2020

You are already good enough and you already know enough to begin selling your books to non-bookstore buyers. So start, learn from your mistakes and you will be well ahead of your competitors.

Book-Marketing Tip of the Day – Dec 8, 2020

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There will never be a bigger plane built."  Boeing engineer after the first flight of the 247 plane that held ten people.

Book-Marketing Tip of the Day – Dec 7, 2020

Downstream activities (publishing) focus on reducing costs. Upstream activities (marketing) focus on increasing revenue, creating competitive advantage and demonstrating perceived value.

Book-Marketing Tip of the Day – Dec 6, 2020

Use the unique value of your content to segment markets, position your brand and create competitive advantage. This advantage is cumulative -- it grows over time or with the number of customers served. 

Book-Marketing Tip of the Day – Dec 5, 2020

Downstream activities (publishing) focus on reducing costs. Upstream activities (marketing) focus on increasing revenue, creating competitive advantage and demonstrating perceived value.

Book-Marketing Tip of the Day – Dec 4, 2020

A poll among Costco members showed that 44% read ebooks, 35% read hard copies and 21% listen to audiobooks.  The Costco Connection (Nov 2020, p 35)

Book-Marketing Tip of the Day – Dec 3, 2020

"There may be people that have more talent than you, but there's no excuse for anyone to work harder than you do." Derek Jeter