Book-Marketing Tip of the Day – September 30, 2020

Today's trivia: Mary Shelly wrote "Frankenstein" at the age of nineteen. ("The Book of Useless Information," by Noel Botham)

Book-Marketing Tip of the Day – September 29, 2020

"You have to do what others won't, if you want to achieve what others don't." Heather Hansen O'Neill

Book-Marketing Tip of the Day – September 28, 2020

Watch body language when selling. Striking the right balance of power and authority with warmth and empathy is essential when communicating.

Book-Marketing Tip of the Day – September 26, 2020

 "People are exposed to outdoor advertising for only a few seconds, so a good billboard should only have seven words and two things to look at," says Glen Lane. Your book's cover acts as a billboard, so those same comments apply to it, too

Book-Marketing Tip of the Day – September 25, 2020

"When setting out on a journey, do not seek advice from those who never left home," said Rumi. The most expensive thing about book publishing and marketing is a mistake. Seek advice from experts to help you start on, or get on, the right path, heading in the right direction.

Book-Marketing Tip of the Day – September 24, 2020

The recipe for book-marketing success seems to be: great book + hard work + time + luck, and you can only control three of those things

Book-Marketing Tip of the Day – September 23, 2020

How to make your direct-mail campaigns more effective?  An article Brian Jud wrote about doing that is featured on the Nonfiction Authors Association blog. Check it out here: https://bit.ly/2GvzszN

Book-Marketing Tip of the Day – September 22, 2020

Will your new book have life after birth? The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your book is published. Here is a timeline: www.bookapss.org/PrePubTimeLine.pdf  

Book-Marketing Tip of the Day – September 21, 2020

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Most authors do it backwards. They create a manuscript, produce the book and then seek a buyer for it. Instead, start by defining your target reader, find a market need and then write the content to meet it.

Book-Marketing Tip of the Day – September 20, 2020

Improve your selling, networking and negotiating skills. This will get you further and faster with the skills you already have.  

Book-Marketing Tip of the Day – September 19, 2020

Mystery stories may be analogous to sequentially appearing puzzle pieces clicking into place.

Book-Marketing Tip of the Day – September 18, 2020

 Thinking about what goals you will set for next year? See Brian Jud's article about how to set goals at http://www.ingramspark.com/blog/how-to-set-author-goals

Book-Marketing Tip of the Day – September 17, 2020

3 things every fire needs are ignition, fuel and oxygen. The same apply to authors. Set a goal to ignite your desire to sell more books. Fuel that desire with creativity and passion. When things don't go your way, take a deep breath and try again.

Book-Marketing Tip of the Day – September 16, 2020

September is Be Kind to Editors and Writers Month. Include that in your package to reviewers, distributors, media people… 😊 

Book-Marketing Tip of the Day – September 15, 2020

End each sales presentation with a success story. Paint a picture of what life will look like once your prospect adapts your recommendation.

Book-Marketing Tip of the Day – September 14, 2020

Ratchet up the quality of the people you spend time with. A rising tide lifts all boats. Who are you floating your boat with?

Book-Marketing Tip of the Day – September 13, 2020

 Don't think about how many books you can sell, but about how you can sell them. As Warren Buffett said, "Games are won by players who focus on the playing field, not by those whose eyes are glued to the scoreboard." 

Book-Marketing Tip of the Day – September 12, 2020

Odd numbers are more believable than even numbers. When quoting a price for your books to prospective buyers, don't say, "Around $10,000." Be specific with, "$9,973." Of course, preface that with a brief summary of the benefits of your content.  

Book-Marketing Tip of the Day – September 11, 2020

Don't think about how many books you can sell, but about how you can sell them. As Warren Buffett said, "Games are won by players who focus on the playing field, not by those whose eyes are glued to the scoreboard."  

Book-Marketing Tip of the Day – September 10, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 – 11, starting at Noon ET). Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Yes, this two-day virtual conference is presented to you for free. You will learn how to sell your books in more ways than you ever imagined and to people you never knew existed- in large, non-returnable quantities. National speakers on all critical book-marketing topics. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – September 9, 2020

When asked an important question while selling your books, always pause for at least a silent count of three before replying – especially if it is easy to answer. You will appear more thoughtful, and you will make your prospects feel good that they asked a difficult question.  

Book-Marketing Tip of the Day – September 8, 2020

Want to find different ways in which to sell your books? Discover how in the APSS "Quick Pick of the Week." Also see a new special-sales tip every week. Both at www.bookapss.org

Book-Marketing Tip of the Day – September 7, 2020

Selling books to corporate buyers is like exercising. You may not enjoy it, but it's good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you must do a little every day.

Book-Marketing Tip of the Day – September 6, 2020

You can learn more from failure than success. A study in the Academy of Management Journal concluded that NASA employees not only learned more from failure than from success, but also retained the lessons longer. (Fortune magazine)

Book-Marketing Tip of the Day – September 5, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 - 11): Today's Way to Market Books for Tomorrow. Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Yes, this two-day virtual conference is presented to you for free. You will learn how to sell your books in more ways than you ever imagined and to people you never knew existed- in large, non-returnable quantities. National speakers on all critical book-marketing topics. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – September 4, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 - 11): Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Three of the courses are: 1) Make the Grade in the Academic Market, 2) How to Work With a Printer for Customized Printing, and 3) Using Social Media for Networking and Book Sales. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – September 3, 2020

The APSS Free Virtual Book Marketing Conference (Sept 10 - 11): Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of. Three of the courses are: 1) What Are Special Markets And Why They Are Good Places To Sell Books, 2) How to Use Books as Promotional Items, and 3) How to Connect and Work with a Publisher for Maximum Success. For more information, an agenda and to register, go to https://bit.ly/30YOPyu

Book-Marketing Tip of the Day – September 2, 2020

September is Be Kind to Editors and Writers Month. Include that in your package to reviewers, distributors, media people… 😊

Book-Marketing Tip of the Day – September 1, 2020

Are you stuck in a rut with your book marketing? See Brian Jud's article for Ingram Spark, "If It's Not Broken, Break It: 9 Tips to Create Good Book Marketing Habits" at  https://bit.ly/3env9cb