Book-Marketing Tip of the Day – July 31, 2020

 "The two words "silent" and "listen" contain the same letters arranged differently. In whatever relationship you may be in, the best way to listen is to remain silent." Robert Herjavec 

Book-Marketing Tip of the Day – July 30, 2020

"Take a coin from your purse & invest in your mind, it will overflow your purse over & over."  Ben Franklin

Book-Marketing Tip of the Day – July 29, 2020

Don't put off until tomorrow what you can do today. Call that sales prospect now. When you snooze, you lose.

Book-Marketing Tip of the Day – July 28, 2020

New to Book Selling University – a live course. BSU-501: "Lead Generation, Book Sales and Follow Up" is a live, virtual, one-on-one meeting with Guy Achtzehn See it and more at  https://bit.ly/2IAQn55 

Book-Marketing Tip of the Day – July 27, 2020

"Do something today that your future self will thank you for." Les Brown

Book-Marketing Tip of the Day – July 26, 2020

"You can't really blame people for preferring more of what they already know and like. The trade-off is that predictability is boring. Repetition is the death of magic." Bill Watterson

Book-Marketing Tip of the Day – July 25, 2020

 "I sought investments at ever-increasing valuations. It's best not to take more money than you need and only when you need it." Stephen Gordon, Founder of Restoration Hardware

Book-Marketing Tip of the Day – July 22, 2020

Spend 60 minutes per day on marketing (social networking, blogging, radio show, telephone sales). How much better off would you be now with 365 more hours of marketing in the past 12 months?

Book-Marketing Tip of the Day – July 20, 2020

"The phone will be driving future ebook sales and changing book marketing. The trend is impacting cover design and fonts. Publishers are customizing marketing material to be read on phones, too." 'Here Come the Ring Tomes' in the Wall Street Journal

Book-Marketing Tip of the Day – July 20, 2020

"You can fail at what you don't want – so you might as well take a chance at doing what you love," Jim Carrey  

Book-Marketing Tip of the Day – July 19, 2020

Should you write about what you know and love, or write about what will sell? The answer is, "Yes." Your passion for your topic can be your ticket to greater well-being as much as it should be a key to exceptional market performance. 

Book-Marketing Tip of the Day – July 18, 2020

Success in book marketing is not always about the money you make, but the difference you make.

Book-Marketing Tip of the Day – July 17, 2020

Retailers (bookstores, supermarkets, airport stores, etc.) do not want to see your book on their shelves. They want to see them at their cash registers. Tell them how you can do that and they are more likely to accept your book.

Book-Marketing Tip of the Day – July 15, 2020

"The worst thing you write is better than the best thing you didn't write." Sol Saks

Book-Marketing Tip of the Day – July 14, 2020

"Location and environment are crucial if you want to generate a decent idea. Being relaxed, sometimes distracted, helps. The harder you force yourself to have an idea, the harder it is to get one." Kevin Duncan

Book-Marketing Tip of the Day – July 13, 2020

 

Change your marketing message regularly. Repeating the same message doesn't work because people have a built-in resistance to marketing that feels like it's trying to manipulate them. Be consistent in reinforcing your brand, but do it in a variety of ways, media and messages. 

Book-Marketing Tip of the Day – July 12, 2020

Keep some room in your mind open for the unimaginable.

Book-Marketing Tip of the Day – July 10, 2020

If you do what you always did, you'll get what you always got. If you are not satisfied with your current sales, try selling to non-bookstores buyers

Book-Marketing Tip of the Day – July 10, 2020

You should be able to describe your book in writing on the back of a business card. Say it in one sentence: Title helps (target reader) who want (problem they want to solve) get (result)  

Book-Marketing Tip of the Day – July 9, 2020

 Be optimistic when you ask for the order. "You don't want any books today, do you?" is not a good closing question

Book-Marketing Tip of the Day – July 8, 2020

 

"You don't have to be good at sales to be effective – just passionate," Guy Achtzehn

Book-Marketing Tip of the Day – July 7, 2020

The book-marketing process does not start when your first books are delivered. There are many marketing actions you can take before your book is published. APSS created a timeline to help you plan them: www.bookapss.org/PrePubTimeLine.pdf   There are also virtually unlimited combinations of book-marketing actions you can take after your book is published. Here is a checklist you can use to get started: www.bookapss.org/PostLaunchChecklist.pdf  

Book-Marketing Tip of the Day – July 7, 2020

Will your new book have life after birth? The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your book is published. Here is a timeline: www.bookapss.org/PrePubTimeLine.pdf  

Book-Marketing Tip of the Day – July 6, 2020

What do you need to succeed in  book publishing? Your first thought may be money, particularly OPM — Other People's Money. However, that is not as critical as you may think. See Brian Jud's article at  https://bit.ly/2HIeWhJ

Book-Marketing Tip of the Day – July 5, 2020

Can't get started? "Focus on the "joy of completion' to motivate you. Instead of dwelling on how much you dislike the task, focus on how good it will feel when it is done."  Julie Morgenstern

Book-Marketing Tip of the Day – July 3, 2020

If your content is deficient when compared to competitors, you are better off not being side-by-side on a retail shelf. Seek non-retail sales to buyers in corporations, associations, schools, government agencies, etc 

Book-Marketing Tip of the Day – July 2, 2020

"When listening to a prospective buyer, watch the person's eyes. If they go up and to the left, you can assume it's a real story. If the person is making up the story, the eyes go down and right." Tom Parker

Book-Marketing Tip of the Day – July 1, 2020

The objective should not be to sell your book, but to get people to buy and read it. Your promotion should show people how they will benefit from your content. "A book, tight shut, is but a block of paper." Chinese proverb