Book-Marketing Tip of the Day – June 30, 2020

Discover "How To Become More Creative During A Catastrophe" in Brian Jud's article for the Nonfiction Authors Association at https://bit.ly/35AzLYq

Book-Marketing Tip of the Day – June 29, 2020

 "Children as young as six months who read books with their parents several times a week show stronger literacy skills four years later, score higher on intelligence tests and land better job than nonreaders." Reader's Digest 

Book-Marketing Tip of the Day – June 28, 2020

Book marketing is like shaving or showering. Even if you do a great job of it today, you have to do it again tomorrow.

Book-Marketing Tip of the Day – June 27, 2020

Writing your book does not get your message to people. Writing creates the message. You still have to make it known to prospective readers who are interested in it and stir their curiosity.

Book-Marketing Tip of the Day – June 26, 2020

When making a sales presentation, give buyers a reason to care. Make a personal connection and stir their curiosity.

Book-Marketing Tip of the Day – June 25, 2020

Want to sell more books? See "How to Market Books from the Customer's Perspective" Brian Jud's article in Book Business Magazine at http://tinyurl.com/gmznf4p  

Book-Marketing Tip of the Day – June 24, 2020

Market with Mind, Body, Spirit: Focus your mind on book marketing, summon your bodily energy, and do it with a spirit of integrity, professionalism and fun

Book-Marketing Tip of the Day – June 23, 2020

"Our American story, for generations, is of a people who seek to move forward. A people who look at a mountain and worry not about the tough climb ahead, but dream about the view from the summit," said Bill Owens. I think it applies to authors, too.  

Book-Marketing Tip of the Day – June 22, 2020

"The capacity to learn is a gift, the ability to learn is a skill and the willingness to learn is a choice"  Brian Herbert

Book-Marketing Tip of the Day – June 21, 2020

Sometimes we get so caught up with "hardware" and "software" that we forget "peopleware." The right human expertise (combined with your content) can make a business or process run more smoothly and successfully.

Book-Marketing Tip of the Day – June 20, 2020

Not an introvert? Not an extrovert? Maybe you're an ambivert. "Ambiverts have introverted and extroverted traits, but neither is dominant. As a result, they have more balanced, or nuanced, personalities." Wall Street Journal

Book-Marketing Tip of the Day – June 19, 2020

Get something started. Buyers won't come to you – so go to them. Give them an idea, a reason they should buy. Motion first, then momentum

Book-Marketing Tip of the Day – June 18, 2020

The Alliance of Independent Authors created a list of suppliers, rated to identify rogue services which overcharge, over-promise, under-deliver, or in any way exploit authors: http://bit.ly/35MXG6a  

Book-Marketing Tip of the Day – June 17, 2020

Translate your business strategy into a profitable product line. Decide how many titles to publish for which target segments, in what form, where to sell them, when to launch, how to promote, and at what price. 

Book-Marketing Tip of the Day – June 16, 2020

Good enough is never good enough. Do not settle for "almost right," or "it should work." Do your best before you rest.

Book-Marketing Tip of the Day – June 15, 2020

Has your book ever been labeled as "Ahead of its time?" That is a book-publishing euphemism for "it bombed." 

Book-Marketing Tip of the Day – June 14, 2020

You don't always have to ask a question to get your prospects talking. You can do it with a statement like, "Tell me more about that."

Book-Marketing Tip of the Day – June 13, 2020

Learn from your mistakes. 95% of all businesses fail within their first ten years. Of the 5% that succeed, 95% failed in a previous business

Book-Marketing Tip of the Day – June 12, 2020

Register for the APSS/FedEx small business grant. FedEx is giving $1M in grants to provide small businesses some relief during the pandemic — get details & apply today. RT to help spread the word and support small businesses! bit.ly/2WTmXZe  

Book-Marketing Tip of the Day – June 11, 2020

When making a presentation in person or on the air, give your audience a #bookmarketing KIT: Knowledge, Inspiration and Tools

Book-Marketing Tip of the Day – June 10, 2020

"People are exposed to outdoor advertising for only a few seconds, so a good billboard should only have seven words and two things to look at," says Glen Lane. Your book's cover acts as a billboard, so those same comments apply to it, too

Book-Marketing Tip of the Day – June 8, 2020

Nikola Tesla predicted the Internet. In 1900 he wrote an article for Century Magazine describing a "world system" of wireless communications that could send telephone messages, news, music, and pictures to any part of the world.

Book-Marketing Tip of the Day – June 7, 2020

What do you need to succeed in book marketing? Your first thought may be money, particularly OPM — Other People's Money. However, that is not as critical as you may think. Use a different OPM -- Other People's Minds  https://bit.ly/2HIeWhJ    

Book-Marketing Tip of the Day – June 6, 2020

Nowhere to sell books? Know where to sell books. Even with bookstores closed, there are still many places where you can sell books today. See Brian Jud's blog post for BookBaby at  https://bit.ly/2XECii1

Book-Marketing Tip of the Day – June 4, 2020

If negotiating a large book sale, when your prospects' increments of change begin to decrease in size they are close to a bargaining limit

Book-Marketing Tip of the Day – June 3, 2020

Mickey Spillane was quoted in the Wall Street Journal having said, "I don't have fans, I have customers. I'm a writer. I give 'em what they wanna read."

Book-Marketing Tip of the Day – June 2, 2020

Ask a negative question ("You don't want to buy any books today, do you?") and you will get a negative answer. 

Book-Marketing Tip of the Day – June 1, 2020

Most innovations (including books) perish before reaching the marketplace, for lack of a large and growing market, a strong value proposition and business plan, or insufficient resources. (Harvard Business Review)