Book-Marketing Tip of the Day – May 31, 2020

 "Techniques for breaking writer's blocks include spontaneously writing in a journal, talking into a tape recorder, screaming, chopping wood, throwing heavy objects …" John Long

Book-Marketing Tip of the Day – May 30, 2020

Promote with an irresistible message – irresistible to the recipient

Book-Marketing Tip of the Day – May 29, 2020

Network in person. The gap between plans and results usually occurs due to conversations you are not having.

Book-Marketing Tip of the Day – May 28, 2020

Are you stuck in a rut with your book marketing? See Brian Jud's article for Ingram Spark, "If It's Not Broken, Break It: 9 Tips to Create Good Book Marketing Habits" at  https://bit.ly/3env9cb

Book-Marketing Tip of the Day – May 27, 2020

Some marketing tools are better suited to different titles, markets and personalities. Use the correct mix for your circumstances.

Book-Marketing Tip of the Day – May 26, 2020

"When setting out on a journey, do not seek advice from those who never left home," said Rumi. The most expensive thing about book publishing and marketing is a mistake. Seek advice from experts to help you start on, or get on, the right path, heading in the right direction

Book-Marketing Tip of the Day – May 25, 2020

Publishers do it backwards. They accept a manuscript, produce the book and then seek a buyer. Start with a need and then find the content.

Book-Marketing Tip of the Day – May 24, 2020

Buyers are more persuaded to purchase when they discover the reasons themselves, not by those we tell them. Help prospects discover reasons to buy your book with questions to get then thinking ("How else could you…" or "What if we tried …")

Book-Marketing Tip of the Day – May 23, 2020

How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time. More time than most think, and that is why many quit.

Book-Marketing Tip of the Day – May 22, 2020

Ever been rejected? Not all experts are correct. This quotation may make you feel better: "I must confess that my imagination refuses to see any sort of submarine doing anything but suffocating its crew and floundering at sea." HG Wells in 1901 

Book-Marketing Tip of the Day – May 21, 2020

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." Peter Drucker

Book-Marketing Tip of the Day – May 20, 2020

Mickey Spillane was quoted in the Wall Street Journal having said, "I don't have fans, I have customers. I'm a writer. I give 'em what they wanna read."

Book-Marketing Tip of the Day – May 19, 2020

"It's Ok to be afraid because you can't be brave or courageous without fear." Dave Chappelle Pick up that 200-pound phone and call prospective buyers.

Book-Marketing Tip of the Day – May 18, 2020

Do you want some tips on "How to Reach Your Sales Goal This Year"? Current circumstances have changed the marketing ball game. See Brian Jud's article for the Nonfiction Authors Association at  https://bit.ly/2ypxZN4

Book-Marketing Tip of the Day – May 17, 2020

If you have ever been rejected, this quotation may make you feel better: "Reagan doesn't have that presidential look." United Artists after rejecting him as lead in the 1964 film, The Best Man 

Book-Marketing Tip of the Day – May 16, 2020

Winners do consistently what others do occasionally.

Book-Marketing Tip of the Day – May 15, 2020

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People's Money. However, that is not as critical as you may think  https://bit.ly/2HIeWhJ    

Book-Marketing Tip of the Day – May 14, 2020

Did you know…Certain sounds in the English language are real germ spreaders, particularly the sounds F, P, T, D and S.  ("The Book of Useless Information," by Noel Botham)  

Book-Marketing Tip of the Day – May 13, 2020

Successful selling is the transfer of enthusiasm. Be in the passion industry, enthusiastic about how your content can help buyers

Book-Marketing Tip of the Day – May 12, 2020

Your prospective corporate buyers are thinking, "Tell me what and tell me why, for if you do then I will buy"

Book-Marketing Tip of the Day – May 10, 2020

A little-known punctuation mark:  A rhetorical question mark is a backward question mark and was first proposed in the late 1500s as the ending to a rhetorical question ("The Book of Useless Information," by Noel Botham) 

Book-Marketing Tip of the Day – May 9, 2020

"Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can." John Wesley

Book-Marketing Tip of the Day – May 8, 2020

Buyers are more persuaded to purchase when they discover the reasons themselves, not by those we tell them. Help prospects discover reasons to buy your book with questions to get then thinking ("How else could you…" or "What if we tried …")

Book-Marketing Tip of the Day – May 7, 2020

Promote with an irresistible message – irresistible to the recipient

Book-Marketing Tip of the Day – May 6, 2020

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "We don't like their sound and guitar music is on the way out." Decca Recording Company on declining to sign the Beatles in 1962 

Book-Marketing Tip of the Day – May 5, 2020

"Investors are more likely to invest in a business plan that has images of the product or prototype. And using the color red in logos or elsewhere scares them off." Wall Street Journal 

Book-Marketing Tip of the Day – May 4, 2020

 "Today you have to monitor message and impact. What is the return on your promotional investment? Community engagement is still ROI, but it is return on involvement." Kenneth Cole in Fortune

Book-Marketing Tip of the Day – May 2, 2020

"Stuck in a Reading Rut? Try On a New Book Genre," (Wall Street Journal) says that, "…readers who regularly flick between genres say you can find a new groove by looking to reliable sources and closely examining your literary habits."