Book-Marketing Tip of the Day – March 31, 2020

Attend the APSS open Q&A every Tuesday (3 – 4pm ET) and Thursday (Noon – 1 pm ET). Brian Jud will answer your questions about non-bookstore marketing, and book marketing in general. Join him today at https://zoom.us/j/3671572517  

Book-Marketing Tip of the Day – March 30, 2020

A little-known punctuation mark:  A rhetorical question mark is a backward question mark and was first proposed in the late 1500s as the ending to a rhetorical question ("The Book of Useless Information," by Noel Botham) 

Book-Marketing Tip of the Day – March 29, 2020

The average office worker receives 122 emails per day, causing a rise in several maladies such as Inboxication, E-mailaise and Inflowenza

Book-Marketing Tip of the Day – March 28, 2020

Will your new book have life after birth? The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your book is published. Here is a timeline: www.bookapss.org/PrePubTimeLine.pdf  

Book-Marketing Tip of the Day – March 27, 2020

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "We don't like their sound and guitar music is on the way out." Decca Recording Company on declining to sign the Beatles in 1962 

Book-Marketing Tip of the Day – March 26, 2020

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? See Brian Jud's article for Sheridan at http://bit.ly/2jHczAH 

Book-Marketing Tip of the Day – March 25, 2020

Effective communication must be customized for the intended consumer. Discover "Nine Ways to Write More Persuasive Marketing Copy" to help you write promotional material that will help you sell more books.  http://bit.ly/2wMHjd8  

Book-Marketing Tip of the Day – March 22, 2020

Your ability to package your proposal into an irresistible story that moves the hearts and minds can make you more successful selling your books in large, non-returnable quantities to corporate buyers

Book-Marketing Tip of the Day – March 20, 2020

Before deciding on a title for your new book, test it in a Google Adwords or Facebook campaign. Is it easy to say and remember?

Book-Marketing Tip of the Day – March 19, 2020

There is an enormous amount of information on the Internet, but most of the world's knowledge remains locked inside peoples' minds. Tap into that through networking, attending conferences, seminars and webinars.

Book-Marketing Tip of the Day – March 17, 2020

Two ways to help you sell more of your children's books. See my article for NFAA at http://bit.ly/2WlCWkf and join me for a free children's book marketing webinar on 3/19, 6:00 pm ET at https://zoom.us/j/3671572517

Book-Marketing Tip of the Day – March 16, 2020

Get quotes and testimonials from people that your potential buyers know and respect.

Book-Marketing Tip of the Day – March 15, 2020

Spend 30 minutes per day on self-improvement. How much better off would you be now with 182.5 more hours of self-improvement in 2019?

Book-Marketing Tip of the Day – March 14, 2020

Success depends on what you do on the third and fourth tries.

Book-Marketing Tip of the Day – March 13, 2020

"Standing on the starting line we are all cowards." Alberto Salazar, 3-time winner of the NYC marathon. Dare to sell to non-bookstore buyers

Book-Marketing Tip of the Day – March 12, 2020

Do something today that makes you feel a little bit uncomfortable (such as selling to non-bookstore buyers). Your comfort zone will expand.

Book-Marketing Tip of the Day – March 11, 2020

Don't just tolerate failure, expect it. You've generated many options and some will need to fall away before the best can rise to the top.

Book-Marketing Tip of the Day – March 10, 2020

Doctorow said this about writing: "It's like driving at night with the headlights on. You can only see a little way ahead of you, but you can make the whole journey that way." The same could be said about planning and book marketing.

Book-Marketing Tip of the Day – March 9, 2020

There is an enormous amount of information on the Internet, but most of the world's knowledge remains locked inside peoples' minds. Tap into that through networking, attending conferences, seminars, webinars, etc.

Book-Marketing Tip of the Day – March 7, 2020

You don't always have to ask a question to get your prospects talking. You can do it with a statement like, "Tell me more about that."  

Book-Marketing Tip of the Day – March 6, 2020

Have you ever faced the option of being the "hero or goat"? That is actually a choice between two positives if you define goat as "Greatest Of All Time."

Book-Marketing Tip of the Day – March 4, 2020

Free courses to help you produce better books and sell more of them. Information from the top exprets on their topics.  See them all on www.youtube.com then search for Book Selling University -- view all courses at no charge

Book-Marketing Tip of the Day – March 3, 2020

The definition of marketing is to be on the minds of people in your target market -- with the right product, priced properly and conveniently available  -- when they are ready to make a buying decision.  

Book-Marketing Tip of the Day – March 2, 2020

Don't just tolerate failure, expect it. You've generated many options and some will need to fall away before the best can rise to the top

Book-Marketing Tip of the Day – March 1, 2020

You need three things to succeed in book marketing: a wish bone, a back bone and a funny bone.