Sync or sink. Coordinate your marketing actions so you have the right product, delivered most conveniently at the right price to each target audience. Then promote the relevant benefits of your content to each segment.
posted by Brian Jud at
6:05 AM
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posted by Brian Jud at
6:11 AM
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Getting an idea is not the end result. How can you convert your idea into reality?
posted by Brian Jud at
6:07 AM
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Profitable, purposeful passion is what you do as much as why and how you do it. Marketing must be consistent with who you are.
posted by Brian Jud at
6:46 AM
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To expand, you can either find more people to sell to or find more things to sell to the same people. In special sales you can do both, and build your business even more quickly. www.bookapss.org can help you do it.
posted by Brian Jud at
6:03 AM
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"When you think you have exhausted all possibilities, remember this: you haven't." Thomas Edison
posted by Brian Jud at
7:09 AM
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Is your prospect getting agitated? Slow down. A slow voice has a soothing effect, while a loud, fast voice can stimulate anger or fear, according to a University of Maryland study.
posted by Brian Jud at
6:51 AM
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If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There is no reason for any individual to have a computer in his home." Ken Olson, founder of Digital Equipment Corp (DEC)
posted by Brian Jud at
6:17 AM
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"Time and again I was told, 'Don't do it.' But sometimes the best advice is that which you don't take." Toby Cosgrove, M.D.
posted by Brian Jud at
6:07 AM
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Abraham Maslow's Need Hierarchy as it applies to the publishing industry. See Brian Jud's article "The View from the Top: Exploring the Five Levels of the B2B Pyramid" https://bit.ly/2LHxJPm
posted by Brian Jud at
6:14 AM
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Retailers (bookstores, supermarkets, airport stores, etc.) do not want to see your book on their shelves. They want to see it at their cash registers. Tell them how you can do that and they are more likely to accept your book.
posted by Brian Jud at
8:41 AM
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If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: "There will never be a bigger plane built." Boeing engineer after the first flight of the 247 plane that held ten people
posted by Brian Jud at
6:00 AM
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"When prospective buyers say, 'I'm not interested,' that doesn't mean they won't buy. It means that you didn't create a sales pitch that was interesting enough" Guy Achtzehn
posted by Brian Jud at
6:07 AM
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If you replace "W" with "T" in "What, Where and When," you get the answer to each of them.
posted by Brian Jud at
5:58 AM
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"Stand firm for what you know is right! It's wise, as I have found. The mighty oak was once a nut that simply held its ground." A Thompson
posted by Brian Jud at
5:15 AM
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"The worst thing you write is better than the best thing you didn't write." Sol Saks
posted by Brian Jud at
7:45 AM
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A little-known punctuation mark: A rhetorical question mark is a backward question mark and was first proposed in the late 1500s as the ending to a rhetorical question ("The Book of Useless Information," by Noel Botham)
posted by Brian Jud at
6:08 AM
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Spend 30 minutes per day on self-improvement. How much better off would you be now with 182.5 more hours of self-improvement in 2019?
posted by Brian Jud at
5:46 AM
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Learn insider publicity secrets from national media. Free webcast on Thursday, February 6th http://bit.ly/37SDVeq
posted by Brian Jud at
6:07 AM
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"There may be people that have more talent than you, but there's no excuse for anyone to work harder than you do." Derek Jeter
posted by Brian Jud at
7:35 AM
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