Book-Marketing Tip of the Day – December 31, 2019

The song, Auld Lang Syne, is sung at the stroke of midnight in almost every English-speaking country in the world to bring in the new year

Book-Marketing Tip of the Day – December 30, 2019

"What I like to do is do – not the fact that I did. When people start to think that what they did in the past is perhaps even better than what they do now, they should stop." Karl Lagerfield in Reader's Digest

Book-Marketing Tip of the Day – December 29, 2019

"Always figure out your characters before you figure out your plot. You can follow a good character through a bad plot, but you can't make a good plot with a bad character." Tom Parker

Book-Marketing Tip of the Day – December 28, 2019

The Alliance of Independent Authors created a list of suppliers, rated to identify rogue services which overcharge, over-promise, under-deliver, or in any way exploit authors: http://bit.ly/35MXG6a

Book-Marketing Tip of the Day – December 27, 2019

Michael Jordan on failure: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." Give selling to non-bookstore buyers a shot. You might even score a few points in the process.

Book-Marketing Tip of the Day – December 26, 2019

There will be no APSS open mic today. Next Thursday (and every other Thursday) Brian Jud will be online from Noon – 1:00 pm ET to answer your questions about Book Selling University, non-bookstore marketing, and book marketing in general. Join him then at https://zoom.us/j/3671572517 

Book-Marketing Tip of the Day – December 25, 2019

Yule love this gift: Go here for a list of bloggers who will review self-published book for free http://www.theindieview.com/indie-reviewers/

Book-Marketing Tip of the Day – December 24, 2019

The author is essential to the success of the book, giving energy behind the book to make it something that a customer will come in and ask for. That is what makes the difference in a book that sells, that develops legs and has a life of its own. Otherwise it goes on the shelf and stays there for 3 months. Then it gets returned.

Book-Marketing Tip of the Day – December 23, 2019

"That's how I've come to see rejection: As a push forward, not back. It is a motivator… At USC they like to tell a story about Steven Spielberg. He was denied admission three times. But he didn't give up. He just kept getting better. No matter how many rejections you receive, you only need one yes." Masada Siegel (Wall Street Journal)

Book-Marketing Tip of the Day – December 22, 2019

Yule love this: Go here for a list of bloggers who will review self-published book for free http://www.theindieview.com/indie-reviewers/ 

Book-Marketing Tip of the Day – December 21, 2019

When selling books through bookstores, you sell one book to each consumer. You never know who they are, so there is no possibility for a repeat sale. One of the benefits of selling books to corporate buyers is that you can sell many books to one buyer, and you can generate repeat sales from him or her. (www.bookapss.org)

Book-Marketing Tip of the Day – December 20, 2019

Don't think about how many books you can sell, but about how you can sell them. As Warren Buffett said, "Games are won by players who focus on the playing field, not by those whose eyes are glued to the scoreboard."  

Book-Marketing Tip of the Day – December 19, 2019

The most important thing you need to know to land media coverage. Free webinar today on getting free media exposure https://m164.infusionsoft.com/go/MaxPub0513/A10941/

Book-Marketing Tip of the Day – December 18, 2019

"The essence of strategy is choosing what not to do, and the essence of execution is truly not doing it." Michael Porter

Book-Marketing Tip of the Day – December 16, 2019

J.K. Rowling on failure: "It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default. Now, I am not going to tell you that failure is fun, but the knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive." Try selling to non-bookstore buyers, and you may become a whiz at it.

Book-Marketing Tip of the Day – December 15, 2019

Richard Branson on failure: "My mother always taught me never to look back in regret, but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project always amazes me." Try selling to non-bookstore buyers, and your sales may take flight. And remember, failure doesn't do something to you, it does something for you. It doesn't take something out of you, it gets something out of you.

Book-Marketing Tip of the Day – December 14, 2019

Did you notice that the word playwright is not spelled w-r-i-t-e, but w-r-i-g-h-t? A playwright is a maker, like a wheelwright who crafts wheels. A playwright crafts plays.  

Book-Marketing Tip of the Day – December 13, 2019

If your content is deficient when compared to competitors, you are better off not being side-by-side on a retail shelf. Instead, seek non-retail sales where buyers evaluate your content against their needs, not against competitive books.

Book-Marketing Tip of the Day – December 12, 2019

A joke for book editors: Knock, Knock. Who's there? To. To who? No, to whom.

Book-Marketing Tipof the Day – December 11, 2019

Bad things (poor reviews, printing glitch, typos, etc.) can happen to good books. Plan for what you will do if that happens to your book  

Book-Marketing Tip of the Day – December 9, 2019

There may be times when you need to compromise to reach consensus, but never compromise your standards.

Book-Marketing Tip of the Day – December 7, 2019

"Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come." Dwayne "The Rock" Johnson

Book-Marketing Tip of the Day – December 6, 2019

"As you prioritize what to do next, think about your tasks in terms of how much time you should invest and what the payoff will be. Spending a long time to perform a task with a small payoff means you should probably work on something else instead." Julie Morgenstern

Book-Marketing Tip of the Day – December 5, 2019

Five questions to ponder for 2020. According to Fortune magazine, the answers to these five questions can help your business grow this year: 1) Would you rehire your key employees? 2) Can you state your strategy simply? 3) What's your cash conversion cycle? 4) What 25 relationships do you need to nurture? 5) What could disrupt your business?

Book-Marketing Tip of the Day – December 4, 2019

The recipe for book-marketing success seems to be: great book + hard work + time + luck, and you can only control three of those things 

Book-Marketing Tip of the Day – December 2, 2019

What is your answer to a buyer's question, "Why should I do business with you?" Your answer should be a concise statement that strongly resonates with that buyer's wants, needs and interests. Your reply will probably be different for each buyer

Book-Marketing Tip of the Day – December 1, 2019

The most creative device ever invented is the computer keyboard. It contains the next great American novel, and more. But it is really not the keyboard – it's how you use it that can change lives forever. Use it to create content that will make a difference.