Book-Marketing Tip of the Day – November 30, 2019

When you first published your book, you may have had dreams of fame and/or wealth. But no matter how hard you tried, perhaps your dream did not come true. Nor did it die. Instead, the dream remains, taunting some and motivating others.  

Book-Marketing Tip of the Day – November 29, 2019

Ask a negative question ("You don't want to buy any books today, do you?") and you will get a negative answer

Book-Marketing Tip of the Day – November 28, 2019

What do entrepreneurs call Thanksgiving? Thursday. Whatever you call it, have a wonderful day with your friends and family

Book-Marketing Tip of the Day – November 27, 2019

Plan now to reach your goals by the end of 2019. "You can't go back and change the beginning, but you can start where you are and change the ending." C. S. Lewis

Book-Marketing Tipof the Day – November 26, 2019

Ask yourself: What if there were no bookstores? How and where would you sell your books? Your answer will lead you to special-sales opportunities among non-bookstore buyers.

Book-Marketing Tip of the Day – November 25, 2019

How do you learn a buyer's need for your content? One way is to ask, "If you were to hire a product manager today, what would you want him or her to accomplish in the first 90 days?"

Book-Marketing Tipof the Day – November 24, 2019

"What is your problem?" The answer to that question provides good information about how to sell to prospective corporate buyers. Help them solve their problems and you will sell more books.

Book-Marketing Tipof the Day – November 22, 2019

Given limited time, if you say "yes" to doing one thing you are saying "no" to doing something else. Choose wisely

Book-Marketing Tipof the Day – November 21, 2019

Try "turtle marketing." You move ahead slowly but steadily, and you only make progress when your neck is out.

Book-Marketing Tip of the Day – November 20, 2019

When planning for 2020, do not extrapolate 2019's results. Plans based on experience make the assumption that the future will resemble the past.

Book-Marketing Tip of the Day – November 19, 2019

When selling books to corporate buyers you have competition, but it is in a different form. It may not be from other books, but from coffee mugs, apparel, glassware…  Know the pricing and pros/cons of your competition.

Book-Marketing Tip of the Day – November 18, 2019

Do something. Nothing can happen until you start.  

Book-Marketing Tip of the Day – November 17, 2019

We do not determine the length of time it takes for our books to become a success. That is determined by the buyers of our books. We cannot control that time, but only influence it with our marketing and selling. We work on their schedules.

Book-Marketing Tip of the Day – November 16, 2019

"Don't confuse progress with winning. It's one thing to be making continuous improvements and say, 'This year I got 10% better,' but what if you're still last? You have to have an external view and know what it's going to take to become the best," Mary Barra, CEO, GM 

Book-Marketing Tip of the Day – November 15, 2019

Success depends on your perspective. Some people thought Goliath was too big to hit. David thought he was too big to miss. Non-bookstore marketing is a Goliath sales opportunity if you look at it that way. Don't miss it.

Book-Marketing Tip of the Day – November 14, 2019

Should you print a large or a small number of books initially? The answer is, it depends. There are four factors that should be considered when deciding upon the optimum inventory level: timing, volume, variety and velocity of revenue.

Book-Marketing Tip of the Day – November 13, 2019

Walt Disney had four words of advice for budding entrepreneurs Think, Dream, Believe and Dare. Think about how you can sell more books, dream about how you can make that happen, believe in your dreams and then dare to act on them. Can you do that?

Book-Marketing Tip of the Day – November 12, 2019

"Nothing creative will come out of your efforts if you don't allow your best ideas to incubate. Follow the lead of Warren Buffet and allow time for quiet reading and thinking every day. You'll be surprised what comes out of your brain if you give it a rest sometimes." (Fortune)

Book-Marketing Tip of the Day – November 11, 2019

Ratchet up the quality of the people you spend time with. A rising tide lifts all boats. Who are you floating your boat with?

Book-Marketing Tip of the Day – November 10, 2019

A high school English teacher drew a dot on the blackboard and asked the class what it was. "A chalk dot on the blackboard," was the only response. The surprised teacher said, " I did this exercise with a group of kindergartners and they thought of 50 different things it could be: a squashed bug, an owl's eye, a planet in space, the top of a telephone pole as seen from a plane." What would five-year-old children see if they were looking at your project?

Book-Marketing Tip of the Day – November 9, 2019

Have the write stuff. Don't stop writing when your book is finished. Write for blogs (yours and others), updates to your material and website, articles, essays, Top Ten Lists on your topic, sales literature, booklets and social media, as examples. Write on!

Book-Marketing Tip of the Day – November 8, 2019

Book Selling University has courses to help you produce better books and sell more of them. Today's featured course is BSU-124 Setting up a Publishing Business, by Carol Topp. See it and more at https://bit.ly/2IAQn55 View it up to 5 times

Book-Marketing Tip of the Day – November 7, 2019

"Books can be dangerous. The best ones should be labeled, 'This could change your life.' "  Helen Exley, author

Book-Marketing Tip of the Day – November 6, 2019

It's November and time to begin creating your 2020 vision. To build your marketing plan, ask yourself, and answer, questions stimulating innovative ideas. How many titles will I publish? Why and to whom? At what price will they be sold? How will they be distributed in traditional and non-bookstore (special sales) markets? How can I use publicity, advertising, sales promotion and personal selling techniques to promote them (online or inline)? What will all this cost and how much can I expect to make at the end of the year? How will all that position my business for future growth? Your answers create your plan.

Book-Marketing Tip of the Day – November 5, 2019

Practice doesn't make perfect. Practice makes permanent. Make sure you are practicing the right things, then practice perfectly – and often.

Book-Marketing Tip of the Day – November 4, 2019

..

The first book by Stephen King, the iconic thriller Carrie, received 30 rejections, finally causing King to give up and throw it in the trash. His wife fished it out and encouraged him to resubmit it, and the rest is history with King now having hundreds of titles published and having the distinction of being one of the best-selling authors of all time.

Book-Marketing Tip of the Day – November 3, 2019

Don't fear conflict. It's crucial that a leader not foment strife, but it is equally important to have ballast against group think. This is especially true in non-bookstore marketing where creative tension is essential for defining large sales opportunities.

Book-Marketing Tip of the Day – November 2, 2019

Instead of referring to your book as a book, call it a product. The word product forces you to think of all merchandise you can create with your content (books, podcasts, seminars, audiobooks, ebooks, speaking) that will satisfy the needs of your customers.

Book-Marketing Tip of the Day – November 1, 2019

"Happiness is a way station between too much and too little." Channing Pollock