"When they invented papyrus, someone probably said, 'Storytelling was so good. Why did we have to go and put it on papyrus?' But one thing doesn't change: it's the story that counts. The medium doesn't matter." Eric Cable
posted by Brian Jud at
5:26 AM
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Malcolm Gladwell said, "Goliath lost because it never occurred to him that the battle could be fought on anything other than his own terms. The lesson is that victory is yours when you surprise your opponent." The lesson for us is to be creative when making our proposals to corporate buyers. Do the unexpected.
posted by Brian Jud at
5:50 AM
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A tip for picking a name for your company (or book title) is to test it in a Google Adwords or Facebook campaign before you take it live. (Fortune, Oct 1, page 28)
posted by Brian Jud at
5:47 AM
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How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time. More time than most think, and that is why many quit.
posted by Brian Jud at
5:40 AM
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Stop selling your books. Start selling the benefits that people receive from buying your books. Retail-store managers want increased traffic and profits. Demonstrate how your promotional efforts will drive people into their store. Librarians are not profit driven, but they want to help their patrons. What do your customers need and how can you help them meet their needs?
posted by Brian Jud at
6:23 AM
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Cars function to the purpose for which they were designed: comfort, speed, economy. Businesses function as they are intended, too. Design your business to achieve the results you want.
posted by Brian Jud at
6:58 AM
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Perhaps the most important thing you bring to the negotiation for a large-quantity sale is an objective, outside perspective. Buyers are burdened with corporate tradition, "the way things are done around here." This traps them into tunnel vision, and you become a welcome consultant with a new approach to solving their problem.
posted by Brian Jud at
7:19 AM
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Create a syndrome about your topic and be the expert on it. For example, if you have a cookbook become the expert on treating first-degree burns on grilled chicken. A children's book on prehistoric mammals? Become the expert on dino-sores. In another case you might create an addictionary of special terms. Or, more seriously, being known as the expert on post-partum depression in men might get you more media appearances. If you can't be first, be different.
posted by Brian Jud at
5:59 AM
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A sales proposal has three parts: 1) Strategy – how to use the unique benefit of your content, 2) empowerment - get prospects to believe you can help them accomplish something essential to their business, and 3) execution - how to implement your strategy and deliver the benefits
posted by Brian Jud at
5:47 AM
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The danger of planning is that never again will you have the luxury of wondering, "What should I do next?"
posted by Brian Jud at
4:00 AM
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Should you print a large or a small number of books initially? The answer is, it depends. There are two factors that should be considered when deciding upon the optimum inventory level: volume and velocity of revenue.
posted by Brian Jud at
5:44 AM
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Get quotes and testimonials from people that your potential buyers know and respect.
posted by Brian Jud at
6:11 PM
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Don't say, "We've always done it this way," or "That's the way everybody does it." Find new ways to sell your books -- to non-bookstore buyers
posted by Brian Jud at
8:08 AM
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Seuss wrote Green Eggs and Ham after his editor challenged him to write a book using fewer than 50 different words.
posted by Brian Jud at
4:16 AM
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How can you get more ROPE (Return On Promotional Expenditures)? Find out at www.bookapss.org
posted by Brian Jud at
3:48 AM
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Network in person. The gap between plans and results usually occurs due to conversations you are not having.
posted by Brian Jud at
8:02 AM
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Keep trying for that first sale. It only takes one to get the ball rolling. When someone else believes in you, you believe more in yourself
posted by Brian Jud at
5:55 AM
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Say "yes," and then figure out how to do it.
posted by Brian Jud at
6:49 AM
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Never compare your weaknesses to someone else's strengths. Focus on your own talents.
posted by Brian Jud at
5:20 AM
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The average office worker receives 122 emails per day causing a rise in several maladies such as Inboxication, E-mailaise and Inflowenza
posted by Brian Jud at
9:35 PM
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You can sell more books if you ask yourself, "How can I solve a buyer's problems with the information in my books?" instead of thinking, "How many books can I sell today,"
posted by Brian Jud at
2:07 PM
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What does your book do? Say it in one sentence: (Title) helps (your target readers) who want (problem they want to solve) get (the reward they seek).
posted by Brian Jud at
4:06 AM
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Do not think about how much you get from selling your book, but how much you give to the buyers and readers
posted by Brian Jud at
5:50 AM
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Failure doesn't do something to you, it does something for you. It doesn't take something out of you, it gets something out of you. Learn the lessons from your mistakes and then move on, applying your new-found-knowledge in different ways.
posted by Brian Jud at
6:19 AM
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Use different headline types in your publicity to corporate buyers: primary benefit, advice, emotion, curiosity, gimmick, challenge or directive
.
posted by Brian Jud at
6:10 AM
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Brand identity is the business you want your prospects to think you are in. APSS is in non-bookstore marketing
posted by Brian Jud at
5:01 AM
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What makes you special? Are you a singer, story teller, introvert or extrovert? How can you apply your special talent to book marketing?
posted by Brian Jud at
3:41 AM
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Make profitable, large-quantity book sales with NO returns - Book Selling University, in Los Angeles, CA, March 11
* Three speakers
* All new topics
* You will get five potential buyers for your book - guaranteed
Please visit http://tinyurl.com/h6fqj35 for complete details
posted by Brian Jud at
5:45 AM
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3 ways to build your business: 1) marketing & sales, 2) hiring the right people, and 3) mergers & acquisitions; APSS (www.bookapss.org) can help with #1
posted by Brian Jud at
3:53 AM
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The Largest Trade Publishers by Units Sold, 2016 (Publishers Weekly)
1 Penguin Random House
2 HarperCollins
3 Simon & Schuster
4 Hachette Book Group
5 Macmillan
6 Scholastic
7 Disney Publishing Worldwide
8 Houghton Mifflin Harcourt
9 Workman
10 Sourcebooks
posted by Brian Jud at
6:08 AM
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