In 1492 Columbus didn't know where he was going, had a mutinous crew and was entirely dependent on borrowed money. Today he could be a publisher.
posted by Brian Jud at
4:32 AM
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Sometimes the path you are on is not as important as the direction in which you are heading
posted by Brian Jud at
5:49 AM
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Some authors blame the marketing, not the book
posted by Brian Jud at
3:04 PM
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Always wear your marketing MASK to show your Magnetism, Attitude, Skills, Knowledge
posted by Brian Jud at
7:21 AM
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Book marketing is like shaving – if you don't do it every day you're a bum
posted by Brian Jud at
8:45 AM
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There are two theories about arguing with a sales prospect, and neither works.
posted by Brian Jud at
6:53 AM
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Two kinds of people who don't say much – those who are quiet and those who talk a lot
posted by Brian Jud at
5:41 AM
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Show how your content can solve readers' problems. The marketplace is for giving, not forgiving
posted by Brian Jud at
5:32 AM
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The smaller your niche, the greater your sales
posted by Brian Jud at
7:08 AM
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He who cannot dance blames the floor or the music
posted by Brian Jud at
4:12 AM
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Working with a publisher: to say your fate is not tied to my fate is like saying "your end of the boat is sinking"
posted by Brian Jud at
5:57 AM
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Don't confuse my personality with my attitude. My personality is who I am, and my attitude depends on who you are.
posted by Brian Jud at
5:33 AM
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"Outcomes rarely turn on grand gestures or the art of the deal, but on whether you've sent someone a thank–you note." Bernie Brillstein
posted by Brian Jud at
5:58 AM
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A good book is like an unreachable itch. You can't leave it alone.
posted by Brian Jud at
5:29 AM
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In book marketing, as in sports, the anticipation of what might happen is almost as important as what actually happens
posted by Brian Jud at
5:47 AM
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Trade marketing is a dog-eat-dog world. Non-bookstore marketing is just the opposite J
posted by Brian Jud at
7:25 AM
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Without marketing, all you have is a book that nobody knows about
posted by Brian Jud at
8:10 AM
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When introducing yourself to a prospective buyer, it's not necessary to hold a handshake very long. Making physical contact with another person for as little as 1/40 of a second can create a human bond. Touch also boosts oxytocin, which increases feelings of trust, and lowers cortisol which reduces stress (Readers Digest).
posted by Brian Jud at
2:38 AM
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"When you message someone, there is more of an expectation that they'll write back. Posting on Facebook is like taping a piece of paper on a friend's door and hoping they see it." (The Wall Street Journal)
posted by Brian Jud at
4:47 AM
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You can sell more books if you go narrow and deep (more relevance to fewer buyers) rather than wide and shallow (reach more people with less applicable content). There is no "wide and deep" marketing strategy.
posted by Brian Jud at
4:37 AM
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"People who read a lot of fiction are known to have stronger social skills than non-fiction readers or nonreaders. A new study suggests that reading fictional works, especially stories that take readers inside people's lives and minds, may enhance social skills by exercising a part of the brain involved in empathy and imagination." (The Wall Street Journal)
posted by Brian Jud at
6:59 AM
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"Plan to Sell More Books in 2017," APSS-NJ webinar by Brian Jud; Noon ET on Nov 8; Register at http://tinyurl.com/z8tdxlz
posted by Brian Jud at
5:48 AM
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Retailers do not want to see your book on their shelves. They want to see them at their cash registers. Show them how your promotion will make your book a cash-register regular.
posted by Brian Jud at
5:09 PM
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Profits are what keep your company prospering. They allow you to hire employees, invest in new products, cover expenses and focus on doing what you do best. Profits result from profitable sales. Don't undercut your ability to prosper by cutting your price.
posted by Brian Jud at
7:52 AM
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Want a 20-minute consultation on your book by two sales pros? APSS will do that for you on Nov 15 at 6:00 pm ET. Guy Achtzehn and Brian Jud will give you more ideas for selling your books than you ever imagined. Or, just listen to the consults. Info and register at www.bookapss.org/Nov15consult.pdf
posted by Brian Jud at
6:14 AM
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The first management bestseller was "Beeton's Book of Household Management," a cookbook published in 1861 (Wall Street Journal, Nov 2, pg B6)
posted by Brian Jud at
5:46 AM
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Know your gross and operating margins, the profit potential for each title, your fixed and variable costs, the months to break even for each title, project and for your business as a whole, and the time you project it will take to reach a positive cash flow.
posted by Brian Jud at
5:38 AM
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