Book-Marketing Tip of the Week – October 27, 2014

Give your imprint the characteristics it would have if it were human, such as friendly, warm, caring, confident or aggressive.

Book-Marketing Tip of the Week – October 20, 2014

A broad-line strategy is usually more successful because stronger titles support weaker ones, customer recognition spills over to the entire line, your titles will display a greater presence in bookstores and your promotional costs are spread over more titles.

Book-Marketing Tip of the Week – October 6, 2014

The meaning of your brand is communicated in your logo, name, symbols, colors, marketing voice and visual style.