Book-Marketing Tip of the Week –July 29, 2013

Direct distribution (special-sales marketing) enables you to circumvent the bookstores and create a compelling brand-as-experience.

Book-Marketing Tip of the Week – July 22, 2013

Instead of simply trying to increase sales, restate your objective to increase your cash flow by $X000 per month, build additional profits of $X0,000, or perhaps deplete a large inventory of books.

Book-Marketing Tip of the Week – July 15, 2013

The National Recreation and Park Association (NRPA, 22377 Belmont Ridge Rd., Ashburn, VA 20148, p 703.858.0784, info@nrpa.org, www.nrpa.org) acts to advance parks, recreation and environmental conservation efforts that enhance the quality of life for all people. For 40 years, NRPA has advocated the importance of local park systems and the preservation of great community places.

Book-Marketing Tip of the Week – July 8, 2013

Reach buying influencers. Recognizing that parents influence the job-search tactics of their college-age children suggests that you could conduct a direct-marketing campaign to the parents of graduating college seniors for your career-oriented book.