Book-Marketing Tip of the Week – April 29, 2013

Create and project an image to each of your target markets that you know what they want and have created a product line that will meet their needs.

Book-Marketing Tip of the Week – April 22, 2013

A book that is poorly packaged, gets an inaccurate news story or has typos all negatively impact your carefully crafted identity.               

Book-Marketing Tip of the Week – April 15, 2013

Every year millions of people visit thousands of museums, zoos and national parks, most of which have a gift shop in which books could be sold. If you can help these gift-shop operators educate and entertain their guests, you can sell a lot of books. Since they are usually sold on a non-returnable basis with discounts averaging 55%, you can sell them profitably, too.

Book-Marketing Tip of the Week – April 8, 2013

Given the fact that you probably already have a frontlist and backlist, evaluate your complete inventory of titles, and then devote your attention to those with the greatest potential for sales in nontraditional places such as corporations, schools, colleges, hospitals, pharmacies and/or military bases.

Book-Marketing Tip of the Week – April 7, 2013

Home-shopping networks reach millions of people every day with information in a wide variety of products, including books. Before you try to reach these buyers, consider your book's salability on television. Does it meet their criteria?