Book-Marketing Tip of the Week – April 1, 2013

Do not confuse image with imprint. An imprint is a distinguishing name that identifies the books offered by one publisher. A brand image is a distinctive identity, the relevant, enduring and credible promise of value associated with an imprint.

 

Book-Marketing Tip of the Week – March 25, 2013

Stop thinking just in terms of books and start thinking in terms of delivering information in the form in which buyers want it delivered.

Book-Marketing Tip of the Week – March 18, 2013

      Large bookstore chains stand between the publishers and the consumers. Your ability to deliver the "book experience" is constrained not only by the static display of your books on shelves but also by store employees' lack of knowledge of your book/topic/author. Seek non-bookstore sales.

Book-Marketing Tip of the Week – March 11, 2013

Choose the way you will position your brand in the minds of your customers. Decide how your advertising, publicity and selling efforts will interact to consistently project this image.

Book-Marketing Tip of the Week – March 4, 2013

Within 10 minutes of your time there are prospective buyers that can buy thousands of your books. SPAN can show you how to find them. Join SPAN -- The Successful Publishers Association of North America. Annual SPAN membership is normally $89, but now you can join and save $29. Just go to http://www.spanpro.org/Admin/default.aspx and register as a Pro Member - Partner - $60.00  then choose Member of Premium Book Company

Book-Marketing Tip of the Week – March 4, 2013

Join SPAN -- The Successful Publishers Association of North America -- and we can help you sell more books more profitably. Annual SPAN membership is normally $89, but now you can join and save $29. Just go to http://www.spanpro.org/Admin/default.aspx and register as a Pro Member - Partner - $60.00  then choose Member of Premium Book Company