Book-Marketing Tip of the Week – January 28, 2013

A well defined and properly communicated image will help attract and keep customers, improve relationships with your distribution channel partners, help you better focus your resources and contribute to your long-term growth.

Book-Marketing Tip of the Week – January 21, 2013

Some people looked at Goliath and thought he was too big to hit. David looked at him and thought he was too big to miss. You might look at special-sales marketing and think, "Is the non-traditional market big enough to approach, or is it too big?" The answer is yes. A market of $16 billion is too big to pass up, but it is too big a market in which to compete profitably -- if you look at it as one goliath market.

Book-Marketing Tip of the Week – January 14, 2013

Your brand image should reflect values the target customers feel are important.

Book-Marketing Tip of the Week – January 7, 2013

With strong brand management, you will be better able to evaluate and select distribution partners and strategic allies based on their ability and willingness to support your promise.