Book-Marketing Tip of the Week – December 31, 2012

I wish everyone a happy and successful 2013

Book-Marketing Tip of the Week – December 24, 2012

Effective December 31, 2012, Brad Flora will be resigning from his position as the head of the Small Publishers Association of North America (SPAN). Brian Jud will be stepping into the responsibilities and leadership as SPAN's Executive Director, effective January 1st, 2013.

Book-Marketing Tip of the Week – December 17, 2012

Positioning strategy must be part of your overall company strategy. If yours are the "profitability books" to retailers, the receptionist should answer phone, the profitability people, etc.

Book-Marketing Tip of the Week – December 10, 2012

Competitive strategy is not only about carving out a niche. It is the creation of a unique and valuable position involving a set of activities that are different from your competitors and meet the needs of your market.

Book-Marketing Tip of the Week – December 3, 2012

A well defined and communicated image will help attract and keep customers, improve relationships with your distribution channel partners, help you better focus your resources and contribute to your long-term growth.