Beyond the Bookstore Tip of the Week: September 2012

Market segmentation helps you select key markets that best fit your titles

A critical factor in your ability to thrive in the long run is the image your book holds in the minds of your current and prospective customers

Define the needs and buying motives of each group as they apply to buying your books.

Define the needs and buying motives of each group as they apply to buying your books.

Your position is to your title what your voice is to your writing.

Rank your target markets according to their size, accessibility, potential, and your ability to dominate competitively.

Beyond the Bookstore Tip of the Week