Book-Marketing Tip of the Week – August 27, 2012
Give yourself a distinct competitive advantage with strategies, plans and programs that profitably meet the needs of different market segments.
Book-Marketing Tip of the Week – August 20, 2012
Competitive strategy is not only about carving out a niche. It is the creation of a unique and valuable position involving a set of activities that are different from your competitors and meet the needs of your market.
Book-Marketing Tip of the Week – August 13, 2012
What value-satisfying programs and services can you provide that the customer will want to buy?
Book-Marketing Tip of the Week – August 6, 2012
A focus strategy is built around serving a particular target very well.