Book-Marketing Tip of the Week – March 26, 2012

To reduce inventory, use personal selling to increase the typical order size and to find new markets. You may experience a decrease in profits, but this might be offset by lower carrying costs.

Book-Marketing Tip of the Week – March 19, 2012

Like a shrub left to its own devices, a business can shoot out in all directions -- unguided, unkempt and potentially self-destructive. But when cared for properly, growth can be uniform, profitable and contribute to the overall success of your organization.

Book-Marketing Tip of the Week – March 12, 2012

A discussion beginning with the words "I received a great manuscript
today" will rarely be as effective as one beginning with "I was
reading about a new consumer trend for which there are no current
titles available. What if we…."

Book-Marketing Tip of the Week – March 5, 2012

Define your prospects and customers demographically (gender; occupation, income, education), psychographically (attitudes, beliefs and habits) and geographically (i.e., regional pockets of opportunity).