Book-Marketing Tip of the Week – January 2, 2012
The thrust and content of your promotion changes according to your target segment, product differences, distribution strategy and pricing.
Book-Marketing Tip of the Week – December 19, 2011
Book promotion is like being an archer with four arrows in your quiver. The likelihood of hitting the bulllseye is four times greater than it is with one arrow. The four arrows in your quiver are publicity, advertising, sales promotion and personal selling.
Book-Marketing Tip of the Week – December 12, 2011
In order to sell tens of thousands of books through retail outlets, you first must arrange distribution and print tens of thousands of books. And since they are returnable, some outlets may require you to maintain an escrow in the amount of potential returns.
Book-Marketing Tip of the Week – December 4, 2011
When selling through airports stores, summertime is the peak travel period, and as you would expect, it is also the peak bookselling period. There is a bump in sales in the fourth-quarter holiday season, too.
