Book-Marketing Tip of the Week – October 24, 2011

While Christmas Decor still dominates the Paper-Products category, Halloween Decor was the fastest-growing segment.

Book-Marketing Tip of the Week – October 17, 2011

Publishing a book successfully is not easy. However, the marketing process will be less difficult if you begin with a topic that has proven demand and then communicate its unique point of difference to a targeted, receptive audience.

Book-Marketing Tip of the Week – October 10, 2011

Conduct booksignings at supermarkets, drugstores and all retail stores in which your books are being sold.

Book-Marketing Tip of the Week – October 3, 2011

It may be easier to sell to small businesses than to large corporations. Proprietors of small businesses look upon books favorably as a special service to their customers, a source of incremental revenue.