Book-Marketing Tip of the Week – August 29, 2011

FedBizOpps.gov (http://www.fedbizopps.gov/) is the a government point-of-entry (GPE) for Federal government procurement opportunities over $25,000.

Book-Marketing Tip of the Week – August 22, 2011

Eric Kampmann's title Tree of Life is positioned as a book of wisdom for men. However, Eric uses publicity to reach women to inform them about the title and how it would be an excellent gift for the man in their lives. This opens up the possibility of a publicity campaign directed to gift-shop owners, too.

Book-Marketing Tip of the Week – August 15, 2011

If the company has (or is interested in starting) an internal library, show them how your title could be appropriate. If it is on an applicable topic -- such as selling, industry information, motivation, or marketing – you might convince the company librarians to add your title to their collections.

Book-Marketing Tip of the Week – August 8, 2011

Corporate marketing people focus on selling more of their products to their customers. Their job is to increase sales and profits, and they have monthly, quarterly and annual objectives to reach. If you can demonstrate how your content can help them reach their goals, you will have an attentive audience.