Book-Marketing Tip of the Week – June 27, 2011

Planning is a process, a description of how to proceed under various conditions, a set of policies that establish the parameters within which you may operate your business.

Book-Marketing Tip of the Week – June 20, 2011

Your suppliers and special-sales customers need you as much as you need them. Understand and respond to their needs, and your journey to success will be abbreviated.

Book-Marketing Tip of the Week – June 13, 2011

After your title has navigated its life cycle and reached its autumn years, its sales will eventually decline. There comes a time when you must consider cutting your loses and taking a title out of print.

Book-Marketing Tip of the Week – June 6, 2011

The largest buyers of books of all types for the military market are the exchange services—Army & Air Force Exchange Service, Coast Guard Exchange, Navy Exchange, and Marine Corps Exchange.