Book-Marketing Tip of the Week - May 31, 2010

Companies may be looking for books that would make good premiums. Or they may be unaware of the high-perceived value (and lasting value) that makes books work as an excellent premium. Therefore, when you first contact a product manager about using your book as a premium, an early question should be to ask what the buyer's experience has been using books as premiums. Then you will know if you must sell the generic concept or simply the benefits of using your title as a premium. 

 

Book-Marketing Tip of the Week – May 31, 2010

Companies may be looking for books that would make good premiums. Or they may be unaware of the high-perceived value (and lasting value) that makes books work as an excellent premium. Therefore, when you first contact a product manager about using your book as a premium, an early question should be to ask what the buyer's experience has been using books as premiums. Then you will know if you must sell the generic concept or simply the benefits of using your title as a premium. 

Book-Marketing Tip of the Week - May 24, 2010

I'm speaking at IBPA's Publishing University on May 25. And BEA is being held this week (May 26 and 27) at the Javits Center in New York City. Thousands of publishing people, including media people, potential customers, suppliers and networking contacts congregate at here looking for new products, information, contacts and ideas. I'll see you there! Brian

 

Book-Marketing Tip of the Week - May 10, 2010

A book is what it does for each of its readers; the benefits they receive when reading it. Even though your title may be undifferentiable as a generic or expected product, you can still distinguish it from competitive offerings by means of value, brand identity, trade dress and promotion.

Book-Marketing Tip of the Week - May 3, 2010

The composition of each library's collected works changes over time, and librarians are aware of the number of collection turns that occur, just as a retailer watches its inventory turns. They must have a sufficient number of desired books on hand as their patrons' needs transform. Librarians need information as efficiently as possible and rely on advance notice or automatic ordering processes.