Book-Marketing Tip of the Week – February 15, 2010

People move through a series of stages before buying a product such as a
book. First they are unaware that it exists. Once they learn about it
they may not understand its benefit to them. After a series of exposures
to your message they may (or may not) decide to buy it. Unfortunately,
people are at various points along this continuum at any given point.

Book-Marketing Tip of the Week - February 1, 2010

Discount stores, supermarkets and warehouse clubs thrive on rapid inventory turns. Therefore, the cover of your book is as critical to selling in special retail markets as it is in bookstores. If you send a galley as a sample, send one with a completed cover, perhaps wearing a flag stating that it is an "Advance Reading Copy," or Unedited Proof."