Book-Marketing Tip of the Week - January 25, 2010

As a book-marketing strategist, you have three major variables with which to deal: customers, competition and the contents you offer. The way you manipulate and exploit these three components defines the degree to which you will be successful.

Book-Marketing Tip of the Week – January 18, 2010

Over the course of your negotiations, ask your prospective customers
what their budget is for incentives (which will help in determining your
price/discount) and offer suggestions about how they can use your book
to maximize the impact of their budget dollars.

Book-Marketing Tip of the Week - January 11, 2010

There are several reasons why you might want to create booklets. Primary among these is the fact that your target customers may prefer more bite-sized booklets rather than a more complete dissertation in a book.

Book-Marketing Tip of the Week - January 4, 2010

Today's gift market is experiencing dynamic growth as consumers buy more gifts and home decorating products. Books, too, are gaining more exposure to consumers through a wide-range of shopping venues including the national retail chains such as Pottery Barn, Yankee Candle, Bath and Body Works, Pier One and Crate & Barrel.