Book-Marketing Tip of the Week – November 23, 2009

There is no typical discount structure for school buyers, and you may decide to offer a discount on volume purchased. Except for damaged books there are no returns and schools generally pay the shipping charges. Some publishers simply add 10% on the invoice to cover shipping and handling costs.

Book-Marketing Tip of the Week – November 9, 2009

Low-price items (such as booklets) might be given away as a reward for visiting your website.

Book-Marketing Tip of the Week – November 9, 2009

Low-price items (such as booklets) might be given away a reward for visiting your website.

Book-Marketing Tip of the Week – November 2, 2009

A successful growth strategy is based on the premise that you cannot publish a title that is all things to all people. That title does not exist, except, perhaps, in the mind of the author. Titles must be written for -- and marketed to -- a defined segment of consumers. Your focus should be on creating and marketing product that you can sell to people in these niches profitably.