Book-Marketing Tip of the Day – August 22, 2015

When you ordered a sandwich in a delicatessen, did it come with a pickle? You probably did not order that, but it came anyway. What unexpected advantage can you give your prospects that they do not anticipate (nor expect to pay for)? What added benefit can you provide that increases the perceived value of your product without increasing the price (or your cost) inordinately?

 

Find out how to do that at the one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk