Book-Marketing Tip of the Weekend – August 15-16, 2015

If people predict that your book will "never make it" in special sales, think about these predictions: "I think there is a world market for maybe five computers." Thomas Watson, Chairman of IBM, 1943; and "The horse is here to stay but the automobile is only a novelty -- a fad," said the president of Michigan S&L advising Henry Ford's lawyer not to invest in the Ford Motor Company, 1903

Do you want to sell more books with no returns? Attend Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk