Book-Marketing Tip of the Day – August 12, 2015

What did Renaissance kings do to break out of the groupthink environment their "yes men" advisors created? They asked a "fool." It was the fool's job to reframe any proposal under discussion to make it appear in a fresh light. He might extol the trivial, trifle the exalted or reverse the common perception of a situation. Example: "If a man is sitting backwards on a horse, why do we assume that it's the man who is backwards and not the horse?" Result: he dislodged people's assumptions and allowed them to see things from a different perspective. What would the fool say about your idea?

 

Do you want to sell more books with no returns? Attend Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk